Firenza re-launched at Autopromotec

Although Singapore based contract tyre and wheel supplier – Stamford Tyres has exhibited at the Autopromotec show for many years, at the 2017 event the company broke with tradition and shared a booth with their established Italian partner – MC Wheels who are based in Villorba, Italy.

Hanifah Abu Bakar, Stamford Tyres Vice President for Sales and Marketing says: “By sharing a booth with MC Wheels we were able to effectively promote our Firenza tyre and SSW alloy wheel ranges throughout Europe and on an international basis. In fact we have recently ‘re-launched’ the Firenza brand to announce that the tyres are now being manufactured in a new state-of-the-art production facility in Thailand and a selection of patterns took centre-stage on the booth.

“We were also, with MC Wheels, able to showcase our high quality selection SSW wheel range and came to the show with a very open mind and have been successful in liaising with companies in most Western European markets for both Firenza and SSW. We have even had a surprise response from Colombia in South America.” MC Wheels are recognized specialists in quality after-market alloy wheels adapted for European cars and promote the SSW range throughout Italy.

This encouraging appearance at Autopromotec 2017 by Stamford looks set to act as the perfect springboard in Europe for both their tyres and wheels.