Falken at the Geneva International Motor Show

Sumitomo Rubber Industries, is currently exhibiting  its Falken brand at  the Geneva International Motor Show,”.

In addition to the latest lineup of Falken tyres, the stand  features Falken’s cutting-edge technologies,  including “NEO-T01”, a next-generation tyre production  system developed in the pursuit of “Ultra-High Precision” tyre  manufacturing.

The brand’s “GYROBLADE” airless tyre technology, which makes flat tyres a thing of the past by eliminating the  need for inflation is also on display. “Silent Core (specialized noise-absorbing sponge)” technology which reduces cavity  resonance from within tyres is also featured.

The brand’s racing team structure for the  upcoming 24h-Race Nürburgring and the  new model  Falken racecar that will be competing at Nürburgring this  May is also on display.

Another highlight is the  introduction of the brand new “EcoRun A-A” tyres, which go  on sale in Europe this year. “EcoRun A-A” is the first  Falken-branded tyre to adopt  its  “Advanced 4D Nano  Design” new materials development technology, which  recently took home the “Tire Technology of the Year” award at  the “Tire Technology Expo 2017” in Germany.

Thanks to the  incorporation of this groundbreaking technology, Falken says that “EcoRun  A-A” achieves balanced high performance in terms of all  three of the key contradictory yire performance traits: Fuel  Efficiency, Grip and Wear Resistance.

Falken tyres are distributed here by Philip White Tyres.