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Rietbergen gets new Goodyear Dunlop post

The Goodyear Tyre and Rubber Company and Goodyear Dunlop Tyres Europe has apointed George Rietbergen to the position of Vice President Commercial Product Business Unit EMEA, effective July 1, 2012. George moves to this new role from his previous position of Managing Director Goodyear Dunlop Tyres UK Ltd.

“In his new role, George will continue to drive the strategy for our commercial tyre business focusing on strong and sustainable performance. He will lead the commercial organisation in continuing to improve operational excellence and in driving market-back innovation” said Arthur de Bok, President EMEA.

George has a strong track record with the company. He started his career at the EMEA headquarters in 2001 in Belgium where he held positions to develop our eBusiness and Retail strategies. In 2005 he moved into broader leadership roles, first as General Manager for the Benelux cluster and then in 2010 as Managing Director for the UK and Ireland.