New Flagship tyre launched in Valencia

Firestone has launched a new flagship tyre, which has been described as a game-changer for the 100-year-old brand.

Launched last week in Valencia, Spain, the Firestone Destination HP openly targets Firestone’s core customers who are young at heart and who actively aspire to the freedom of driving.

As such, it capitalises on their growing attraction to urban crossovers and the carefree SUV way of life, offering hassle-free reliability and true sports performance in a wide variety of conditions. Best of all, the Destination HP offers great mileage, which means it can keep on delivering where others fall short.

The Destination HP achieves up to 35% higher mileage(1) without reducing safety and backs up this positioning with a highly competitive technical package. The sporty tread pattern is designed for giving maximum control and traction in cornering. The tyre also achieves top results in wet grip with best-in-segment results on the Euro Tyre Label B grading for wet grip across all five top-selling Destination HP sizes introduced in 2014.

With a history spanning over 100 years, the US brand has succeeded in becoming a trusted brand in Europe as well, constructing one if its first plants – in Spain as it turns out – in 1931. Since then it has enjoyed a strong presence on the continent, forging a tradition of offering quality and reliability at a reasonable price.

With the launch of the new Destination HP tyre for SUVs, Firestone is reaffirming that place on the European market and reasserting its core philosophy: giving everyone the freedom to drive and discover.
Check out the full article in the next Tyre Trade Journal.