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Michelin, Conti, Smag create app to make natural-rubber supply chain more transparent


Tyre makers Michelin and Continental, along with agricultural software developer, Smag have created the smartphone app, Rubberway.

Rubberway is a technological solution that maps and assesses practices and risks regarding environmental issues, social affairs, and Corporate Social Responsibility governance throughout the natural-rubber industry, from rubber-processing plants downstream to plantations upstream. Rubberway will provide its users (tyre manufactures) with the collected data and enable them to identify and improve sustainability in the natural rubber chain.

Rubberway has been designed in compliance with the objectives of the Global Platform for Sustainable Natural Rubber (GPSNR). The joint venture is due to begin business before the end of 2019 (subject to validation by the relevant antitrust authorities).

The natural-rubber supply chain, which includes around six million farmers, 100,000 intermediaries and over 500 processing plants, is highly complex.

Rubberway has been operational since 2017 and is already used in some main production countries (including Thailand, Indonesia, Ivory Coast, Nigeria, Ghana and Brazil).

Through this joint venture, the partners are seeking to make Rubberway an independent solution that can be easily used by all the other natural rubber players and working towards making the supply chain more transparent.