Karl Naylor new commercial director at Yokohama UK

Karl Naylor has been appointed as the new commercial director of Yokohama UK.

Throughout his career, Naylor has held various managerial positions at top tyre brands such as Michelin, Kumho Tyre, and Apollo.

He also served as managing director of Group Tyre UK. With his extensive background and expertise, Yokohama says Naylor is well-equipped to take on this new challenge and help drive the success of the company.

The tyre maker adds that with Naylor at the helm, it’s confident it will be able to continue its impressive track record of sales growth and market share expansion.

Yokohama’s tyre line-up, including the popular Advan and Geolandar ranges, already has a strong presence in the premium segments of the market. With Naylor’s expertise and leadership, Yokohama says it is poised to solidify its position as a leading player in the tyre industry.

“I look forward to joining Yokohama UK to help build on its existing relationships and establishing new partnerships in the industry,” new commercial director Karl Naylor said.

“Yokohama has gained significant brand awareness in the premium tyre sector and I’m excited to be using the skills I have gained throughout my time in the industry to elevate this even further across the UK.”

Peter Fairlie, chief executive of Yokohama UK added: “Karl has extensive experience and an abundance of industry knowledge which I’m sure will prove invaluable as we continue to strengthen the senior management and commercial teams at Yokohama UK.”