Continental to support Asian Cup 2015

Continental will be supporting the Asian Cup 2015, which will be held in Australia in January next year – as an official sponsor.

From its humble beginnings in 1956, the Asian Cup has grown into the continent’s biggest football event, one that stands proudly alongside other top-level competitions around the globe in terms of excitement, entertainment and organisation.

It enjoys a massive media presence and will reach some 2.5 billion people through its multi-channel communication approach. The Asian Cup 2015 will take place in Australia from January 9 – 31. The qualifying round will involve 46 nations in the world’s most populous continent, representing more than half of the world’s population.

“Football is the world’s largest participation sport and especially fast-growing in Asia. The Asian Cup offers an ideal platform for us to present our premium tire brand Continental to a global audience. All the APAC markets will benefit from this sponsorship in terms of increasing brand awareness and building a passionate premium brand image,” said Jing Wang-Winter, Marketing Director of Continental’s Passenger & Light Truck Tires Replacement Business, Asia Pacific.