Triangle Tyre returning to The Tire Cologne 2026
Triangle Tyre, represented in Ireland by Euro Tyre Sales, has announced its return to this year’s The Tire Cologne trade fair taking place in Germany from 9th-11th June.
The Chinese manufacturer began its European journey in 2017 with the opening of its European headquarters in Italy, led by tyre industry expert Corrado Moglia.
He built a team of tyre professionals that has enabled the company establish a key role in the European market, with steadily increasing volumes across the continent and strong, long-term partnerships with leading importers and distributors in their respective national markets.
Today, Triangle Tyre says ESG (Environmental, Social, and Governance) is at the core of its strategy and values. With a brand-new booth design, the company says it is bringing this vision to life at The Tire Cologne 2026, where ESG serves as the key driver behind both the concept and communication of its 150 sqm stand.
ESG principles are increasingly becoming a global benchmark and a shared standard for evaluating sustainable development. For Triangle, they represent a fundamental pathway toward building a better future.
The company says it not only focuses on economic growth, but also demonstrates strong responsibility across environmental, social, and governance dimensions, with the ambition of emerging as a global high-tech leader in future mobility.
As a major player in the global tyre industry, Triangle Tyre says it consistently prioritises technological innovation and is committed to delivering safe, reliable, and environmentally responsible products to customers worldwide.
Sustainability is fully embedded in the company’s core strategy, aligning with global development trends.
The booth at The Tire Cologne will showcase a comprehensive range of new products across PCR, TBR, and OTR segments, highlighting Triangle’s commitment to delivering high-quality solutions across all categories.
In recent years, the company’s product ranges and quality standards have steadily advanced, reaching a highly competitive level.
This progress has significantly strengthened the brand’s appeal, positioning it among the best in class in terms of quality and value for money.