Radar Tyres partners Texas Rangers

Radar Tyres, represented in Ireland by Mileage Tyres, has announced a new “multi-year” partnership with the Texas Rangers baseball team in the United States.

A brand of Singapore-based Omni United, Radar Tyres said the partnership marks a significant step forward in its continued investment in market visibility, dealer engagement, and long-term growth across North America.

The deal also builds on the brand’s recent partnership with South Africa Cricket.

Through this partnership, Radar Tyres  said it will leverage the Rangers’ platform to strengthen relationships with distributors and retailers, while creating new opportunities to connect with consumers and key audiences.

“We’re excited to partner with the Texas Rangers, an organisation that represents excellence at the highest level,” said Rob Montasser, vice president for Radar Tyres, North America.

“This partnership gives us a unique opportunity to engage with our dealers and customers in a more impactful way, while continuing to build the Radar brand across key markets like Texas.”