Radar Tyres names Australian cricketer Michael Clarke as brand ambassador

Radar Tyres, represented in Ireland by Mileage Tyres, has appointed Australian cricketer Michael Clarke as its new global brand ambassador.

Parent company, Omni United said the partnership marks “a major milestone in Radar Tyres’ ongoing brand-building efforts, designed to further support its distributors and retailers”.

Radar Tyres aims to leverage Clarke’s “global influence and credibility” to enhance brand visibility and strengthen its presence across key markets worldwide, it added.

“I’m thrilled to join the Radar Tyres family,” said Clarke. “Radar Tyres is a dynamic, fast-growing brand whose mission to make high-quality, high-performance tyres accessible to everyday drivers around the world, truly resonates with me.

“They deliver premium products at an affordable price, and I’m excited to be part of their journey in bringing this mission to even more drivers globally.”

GS Sareen, president and CEO, Omni United, added: “Michael is a household name whose passion, accomplishments, and global appeal make him an ideal ambassador to elevate our brand.

“His association will help us connect more meaningfully with everyday drivers who seek reliable, premium performance but at an accessible price.

“This partnership will expand our reach, strengthen our presence in key markets, and further reinforce Radar Tyres as a trusted and fast-growing global brand.”