Giti enters joint-branding agreement with Sparco

Giti Tire has signed a multi-year global co-branding agreement with Sparco, one the world’s leading manufacturers of motorsport safety systems and racing equipment.

The Giti brand is now the global automotive tyre partner of Italian firm Sparco under the deal, while the slogan “Giti – Powered by Sparco” will appear on the sidewall of key UHP sizes from 2024.

The development of these products will form a “bridge” between the businesses, a spokesperson for Sparco said.

Sparco leisure clothing will also be available for Giti distributors and for frontline customer-facing dealers for whom there will be the option of bespoke customised garments. The deal will also incorporate Sparco’s eSports activities.

Stefan Brohs, marketing director – Europe for Giti Tire said: “The philosophy of both business couldn’t be more aligned with safety, performance, research and development and sustainability at the heart of what makes both businesses so special and successful.

“We will be using these core values to really drive each other to greater excellence.”