UK tyre safety month treads new ground

TyreSafe’s annual tyre safety campaign in October has reached new levels of industry participation helping to make the UK’s roads safer as winter takes hold.

A record amount of printed point-of-sale material, including 200,000 leaflets and posters, were distributed to those in the tyre industry, particularly to participating tyre retailers and workshops offering free tyre safety checks to car owners.

Educational material was also made available to download from TyreSafe’s website, which highlighted to customers the ‘Time for a change?’ theme, whereby the not-for-profit organisation was advising motorists to check their tyres to see if they needed replacing.

Stuart Jackson, chairman, TyreSafe, said: “Tyre safety month gets bigger and better every year and our thanks go to everyone that supported it. It really is a great opportunity for anyone connected to the tyre industry or who has an interest in road safety to highlight the tyre safety message.”
“However, if you were unable take part this time then be sure to visit our website www.tyresafe.org whenever you can so that you’re the first to know what we have planned next year when it’s announced later in 2013.”