Reifen to co-locate at Automechanika Birmingham

International tyre trade show, Reifen is co-locating with Automechanika Birmingham, at the NEC, Birmingham, June 6-8.

This new format for the UK and Ireland market will provide exhibitors with the opportunity to meet over 15,000 buyers from the aftermarket, of which 25 per cent will be from  workshops and garages.

For visitors, the event offers a true one stop shop for buyers of tyres, accessories, parts and garage equipment.

Reifen will feature is the entire spectrum of the tyre sector value added chain, alongside the UK automotive aftermarket and supply chain industry.

Automechanika Birmingham 2016 brought:

• 9 000 aftermarket buyers from distributors, motor factors, independent workshops and fitters
• 5 000 supply chain buyers from vehicle manufacturers as well as tier 1, tier 2 and upstream manufacturers

With its UK and Ireland focus and an expected overall attendance of well over 15 000 buyers, Reifen is set to provide an unrivalled opportunity for the tyre sector.


2016 exhibitors who have already rebooked include: Yokohama, Rema Tip Top, Hamaton, McGard and Bartec. New companies for 2017 include Kirkby Tyres and Ateq.

Working in close partnership with the National Tyre Distributors’ Association, Reifen will host around 150 suppliers.  The show will be backed by an extensive marketing campaign across all channels to UK and Ireland wholesalers, independent workshops, tyre fitters, dealers and retailers. 

Content will include specific seminar programmes, a VIP lounge and networking events.