Lots of news at Van den Ban Autobanden

Dutch multi-brand tyre distributor Van den Ban Autobanden B.V.(VDB) has a lot of news to bring to to the tyre trade, with improvements to its Novex private label range, and expansion of its budget brand HiFly, the introduction of a new private budget brand Goldline and a new Van den Ban app.

Novex

For many years Novex has been VDB’s flagship private brand, and offers a
mature range of quality products, which are very well received on the market.

Over the years VDB has constantly been working on the development of the brand. Last year the total range of All-Season tyres were upgraded to a new and more modern pattern.

Currently, the All-Season range has 60 sizes from 13” to 17” in both PCR and Light Truck. The key to the Novex brand is that a large marketing programme supports customers in their local business. And with over 200 sizes in the total Novex summer, winter and all season range, it gives a lot of options.

Goldline

In terms of new products the biggest news is that VDB will introduce Goldline, as its new budget private label. The brand will soon go into production. The first sizes are expected in September and before the end of the year almost 200 sizes in summer, winter and all season will be available.

VDB app

VDB is constantly developing to respond to market needs at all times. Recently,
the new Van den Ban app went live. With this app VDB customers are able to order their tyres quicker and more efficiently from any place and at any time.

“Our aim is to distinguish ourselves by our complete assortment, professional logistic services and excellent availability of a very wide range of PCR(HP/UHP) and light truck tyres, tyres for trailers/caravans and 4×4/SUV vehicles as well as truck tyres(TBR) in a wide variety of brands in all segments. Ww want to go beyond being ‘just a tyre supplier’ and this is stated in our mission is to be Your Total Tyre Supplier,” a company spkesman told the TyreTrade Journal.