Goodyear supports young drivers

Goodyear, forthcoming partnership with RED Driving School. The partnership comes as Goodyear continues its commitment to the education of young drivers through a national Driving Academy initiative in UK schools.

The collaborative campaign will issue tailored communications to young drivers throughout their learning experience with RED Driving School. From the time that the first lesson has been booked, until the student has passed their driving test, RED will issue emails with timely and relevant road safety advice in line with the student’s level of experience. The information has been designed to supplement the information typically taught in a driving lesson and equip students with important safety information such as the importance of fitting the correct tyres and their maintenance.

The microsite, http://www.redpartner.co.uk/ , is now live and has been designed to support to drivers aged 17-25 years in choices regarding weather-specific driving tips, tyre maintenance and fuel efficiency. The launch will be supported by a social media campaign across both RED and Goodyear platforms on Twitter and Facebook.

Michelle Fisher, Goodyear Brand Manager, said: “Goodyear is passionate about road safety, a value which is reflected by RED instructors to each of their students. We recognise however, that young drivers often require additional support, especially as unfamiliar weather conditions arise after they have passed their test.

“This campaign, as well as our entire young driver initiative is a great opportunity to introduce young and inexperienced motorists to important safety considerations including the impact that tyres can have on a journey; knowledge that they will retain for the rest of their lives.”

The Goodyear microsite can be viewed : http://www.redpartner.co.uk/