DriveRight releases new Tyre Fitment Finder marketing solution

Independent supplier of wheel and tyre fitment data DriveRight, has added a new product -“Tyre Fitment Finder” to its expanding portfolio of products, designed to reduce advertising wastage as an additional marketing solution for any distributor or manufacturer of tyres.

With a database of 37,500 individual vehicle fitments DriveRight has focused on refining delivery methods to a global customer base since 2001.

The latest addition is a new function added to the renowned ‘TyreFit’ online tyre guide used as a point of sale fitment look-up for sales staff.

Tyre Fitment Finder was created with the objective to provide tyre distributors with a method to find the applicable vehicles that fit a specific tyre, by inputting tyre size, and optional load and speed values.

DriveRight European Sales Manager Jeremy Wood says: “This function is a very powerful tool allowing a user to proactively target specific vehicle owners with a list of tyres suitable for their vehicle.

“The application will provide some focused direction for retailers wanting to reduce redundant or inflated inventory levels. The user only needs to identify a range of tyres they wish to actively market and input this into the TyreFit V3.0 search engine to return a list of vehicles that will fit the tyre.

“Outlets who keep client details on record can promote the product to very specific target audiences. In today’s economic climate retailers are considering ways of more effective advertising by targeting segmented customer groups, and this new product does exactly that.

“Tyre Fitment Finder is very versatile; already we are getting positive feedback from clients using it in business to business dealings with distributors offering stock surpluses to retailers via email marketing.”

DriveRight has also developed an API to deliver the same information, to allow a distributor to incorporate into their own software for point of sale use.

DriveRight offer a comprehensive range of flexible web solutions, designed to suit any business, regardless of size or technical status on a subscription or pay per click basis.