Ztyre.com welcomes ‘Generation Z’ to new look website

With its focus on high performance fitments and emphasis on enhancing the driving experience, Z Tyre has updated its brand website (ztyre.com) to promote its expanding range. An emotional engagement with the target audience for Z is the starting point for the site, but the brand’s profile goes much deeper than that.
The website explains the background of Z, outlining its development and market focus as well as how the tyre has been rigorously tested in a variety of European environments. The site also offers useful tyre advice to drivers on how to maintain peak performance during the life of their Z tyres.
Ztyre.com aims to align itself with the aspirations of today’s car driver – independent-minded and willing to try new tyre brand experiences in order to discover superior product performance combined with true value for money. With its focus on ultra-high performance sizes (currently up to 295/35R21 107YXL), the Z brand reflects the growing popularity of higher performance European vehicles.

Currently accessible in English, ztyre.com will shortly have a multi-language option to reflect the expanding distribution and sales networks of Z across Europe.

The Z Tyre range is represented in Ireland by Modern Tyres.