{"id":9887,"date":"2014-11-14T15:26:09","date_gmt":"2014-11-14T14:26:09","guid":{"rendered":"http:\/\/www.tyretrade.ie\/?p=9887"},"modified":"2014-11-14T15:27:03","modified_gmt":"2014-11-14T14:27:03","slug":"mitas-premium-is-replacing-continental-tyres-by-oem","status":"publish","type":"post","link":"https:\/\/www.tyretrade.ie\/index.php\/mitas-premium-is-replacing-continental-tyres-by-oem\/9887","title":{"rendered":"Mitas Premium is replacing Continental tyres by OEM"},"content":{"rendered":"<p>Mitas is launching Mitas Premium, a new product line of agricultural radial tyres for powerful machines.<br \/>\n<!--more--><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9888\" src=\"http:\/\/www.tyretrade.ie\/wp-content\/uploads\/2014\/11\/Caption_Mitas-Premium-tyre-line.-Author_Mitas-2014.jpg\" alt=\"Caption_Mitas Premium tyre line. Author_Mitas 2014\" width=\"615\" height=\"263\" srcset=\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2014\/11\/Caption_Mitas-Premium-tyre-line.-Author_Mitas-2014.jpg 615w, https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2014\/11\/Caption_Mitas-Premium-tyre-line.-Author_Mitas-2014-300x128.jpg 300w\" sizes=\"auto, (max-width: 615px) 100vw, 615px\" \/><\/p>\n<p>From January 2015, Mitas Premium will replace all Continental-branded tyres on new machinery produced by original equipment manufacturers (OEMs).<\/p>\n<p>Mitas has produced Continental-branded tyres under licence since 2004. The top representatives of the Mitas Premium product line for high-horsepower machines are the Very High Flexion (VF) tyres HC 1000 and HC 2000 and Super Flexion Tyres (SFT). VF tyres launched in September 2014 are the latest innovation from Mitas.<\/p>\n<p>\u201cMitas&#8217; strategy is to build equity in a single brand namely Mitas. From January 2015, all tractors and harvesters produced by major OEMs that were previously equipped with Continental tyres will be fitted with Mitas Premium tyres,\u201d said Jaroslav \u010cechura, Mitas&#8217; CEO. \u201cMitas Premium tyres bear the same premium quality and technical characteristics as Continental tyres. Our OEM partners recognise this, and they accepted delivery and fitment of Mitas Premium.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mitas is launching Mitas Premium, a new product line of agricultural radial tyres for powerful machines.<\/p>\n","protected":false},"author":3,"featured_media":9537,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,649,474],"tags":[],"class_list":["post-9887","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agri-tyres","category-brands","category-mitas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mitas Premium is replacing Continental tyres by OEM - TyreTrade.ie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tyretrade.ie\/index.php\/mitas-premium-is-replacing-continental-tyres-by-oem\/9887\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mitas Premium is replacing Continental tyres by OEM - TyreTrade.ie\" \/>\n<meta property=\"og:description\" content=\"Mitas is launching Mitas Premium, a new product line of agricultural radial tyres for powerful machines.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tyretrade.ie\/index.php\/mitas-premium-is-replacing-continental-tyres-by-oem\/9887\" \/>\n<meta property=\"og:site_name\" content=\"TyreTrade.ie\" \/>\n<meta property=\"article:published_time\" content=\"2014-11-14T14:26:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-11-14T14:27:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2014\/10\/Mitas-logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"615\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"John Loughran\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"John Loughran\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/mitas-premium-is-replacing-continental-tyres-by-oem\/9887#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/mitas-premium-is-replacing-continental-tyres-by-oem\/9887\"},\"author\":{\"name\":\"John Loughran\",\"@id\":\"https:\/\/www.tyretrade.ie\/#\/schema\/person\/c0af8d636e31001f6621e6d954d4e8b6\"},\"headline\":\"Mitas Premium is replacing Continental tyres by OEM\",\"datePublished\":\"2014-11-14T14:26:09+00:00\",\"dateModified\":\"2014-11-14T14:27:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/mitas-premium-is-replacing-continental-tyres-by-oem\/9887\"},\"wordCount\":157,\"publisher\":{\"@id\":\"https:\/\/www.tyretrade.ie\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/mitas-premium-is-replacing-continental-tyres-by-oem\/9887#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2014\/10\/Mitas-logo.jpg\",\"articleSection\":[\"Agri Tyres\",\"Brands\",\"Mitas\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/mitas-premium-is-replacing-continental-tyres-by-oem\/9887\",\"url\":\"https:\/\/www.tyretrade.ie\/index.php\/mitas-premium-is-replacing-continental-tyres-by-oem\/9887\",\"name\":\"Mitas Premium is replacing Continental tyres by OEM - TyreTrade.ie\",\"isPartOf\":{\"@id\":\"https:\/\/www.tyretrade.ie\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/mitas-premium-is-replacing-continental-tyres-by-oem\/9887#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/mitas-premium-is-replacing-continental-tyres-by-oem\/9887#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2014\/10\/Mitas-logo.jpg\",\"datePublished\":\"2014-11-14T14:26:09+00:00\",\"dateModified\":\"2014-11-14T14:27:03+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/mitas-premium-is-replacing-continental-tyres-by-oem\/9887#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.tyretrade.ie\/index.php\/mitas-premium-is-replacing-continental-tyres-by-oem\/9887\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/mitas-premium-is-replacing-continental-tyres-by-oem\/9887#primaryimage\",\"url\":\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2014\/10\/Mitas-logo.jpg\",\"contentUrl\":\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2014\/10\/Mitas-logo.jpg\",\"width\":615,\"height\":300},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/mitas-premium-is-replacing-continental-tyres-by-oem\/9887#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.tyretrade.ie\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mitas Premium is replacing Continental tyres by OEM\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.tyretrade.ie\/#website\",\"url\":\"https:\/\/www.tyretrade.ie\/\",\"name\":\"TyreTrade.ie\",\"description\":\"Ireland&#039;s Publication for the Tyre &amp; associated Industries\",\"publisher\":{\"@id\":\"https:\/\/www.tyretrade.ie\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.tyretrade.ie\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.tyretrade.ie\/#organization\",\"name\":\"TyreTrade.ie\",\"url\":\"https:\/\/www.tyretrade.ie\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.tyretrade.ie\/#\/schema\/logo\/image\/\",\"url\":\"http:\/\/www.tyretrade.ie\/wp-content\/uploads\/2014\/02\/www.tyretrade.jpg\",\"contentUrl\":\"http:\/\/www.tyretrade.ie\/wp-content\/uploads\/2014\/02\/www.tyretrade.jpg\",\"width\":615,\"height\":300,\"caption\":\"TyreTrade.ie\"},\"image\":{\"@id\":\"https:\/\/www.tyretrade.ie\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.tyretrade.ie\/#\/schema\/person\/c0af8d636e31001f6621e6d954d4e8b6\",\"name\":\"John Loughran\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.tyretrade.ie\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/62678c40d021edbb8a927af6c3bfe10d141cae3df39d9f2b5e43f2597ca7a016?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/62678c40d021edbb8a927af6c3bfe10d141cae3df39d9f2b5e43f2597ca7a016?s=96&d=mm&r=g\",\"caption\":\"John Loughran\"},\"url\":\"https:\/\/www.tyretrade.ie\/index.php\/author\/john-loughran\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mitas Premium is replacing Continental tyres by OEM - TyreTrade.ie","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.tyretrade.ie\/index.php\/mitas-premium-is-replacing-continental-tyres-by-oem\/9887","og_locale":"en_US","og_type":"article","og_title":"Mitas Premium is replacing Continental tyres by OEM - TyreTrade.ie","og_description":"Mitas is launching Mitas Premium, a new product line of agricultural radial tyres for powerful machines.","og_url":"https:\/\/www.tyretrade.ie\/index.php\/mitas-premium-is-replacing-continental-tyres-by-oem\/9887","og_site_name":"TyreTrade.ie","article_published_time":"2014-11-14T14:26:09+00:00","article_modified_time":"2014-11-14T14:27:03+00:00","og_image":[{"width":615,"height":300,"url":"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2014\/10\/Mitas-logo.jpg","type":"image\/jpeg"}],"author":"John Loughran","twitter_card":"summary_large_image","twitter_misc":{"Written by":"John Loughran","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.tyretrade.ie\/index.php\/mitas-premium-is-replacing-continental-tyres-by-oem\/9887#article","isPartOf":{"@id":"https:\/\/www.tyretrade.ie\/index.php\/mitas-premium-is-replacing-continental-tyres-by-oem\/9887"},"author":{"name":"John Loughran","@id":"https:\/\/www.tyretrade.ie\/#\/schema\/person\/c0af8d636e31001f6621e6d954d4e8b6"},"headline":"Mitas Premium is replacing Continental tyres by OEM","datePublished":"2014-11-14T14:26:09+00:00","dateModified":"2014-11-14T14:27:03+00:00","mainEntityOfPage":{"@id":"https:\/\/www.tyretrade.ie\/index.php\/mitas-premium-is-replacing-continental-tyres-by-oem\/9887"},"wordCount":157,"publisher":{"@id":"https:\/\/www.tyretrade.ie\/#organization"},"image":{"@id":"https:\/\/www.tyretrade.ie\/index.php\/mitas-premium-is-replacing-continental-tyres-by-oem\/9887#primaryimage"},"thumbnailUrl":"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2014\/10\/Mitas-logo.jpg","articleSection":["Agri Tyres","Brands","Mitas"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.tyretrade.ie\/index.php\/mitas-premium-is-replacing-continental-tyres-by-oem\/9887","url":"https:\/\/www.tyretrade.ie\/index.php\/mitas-premium-is-replacing-continental-tyres-by-oem\/9887","name":"Mitas Premium is replacing Continental tyres by OEM - TyreTrade.ie","isPartOf":{"@id":"https:\/\/www.tyretrade.ie\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.tyretrade.ie\/index.php\/mitas-premium-is-replacing-continental-tyres-by-oem\/9887#primaryimage"},"image":{"@id":"https:\/\/www.tyretrade.ie\/index.php\/mitas-premium-is-replacing-continental-tyres-by-oem\/9887#primaryimage"},"thumbnailUrl":"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2014\/10\/Mitas-logo.jpg","datePublished":"2014-11-14T14:26:09+00:00","dateModified":"2014-11-14T14:27:03+00:00","breadcrumb":{"@id":"https:\/\/www.tyretrade.ie\/index.php\/mitas-premium-is-replacing-continental-tyres-by-oem\/9887#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.tyretrade.ie\/index.php\/mitas-premium-is-replacing-continental-tyres-by-oem\/9887"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.tyretrade.ie\/index.php\/mitas-premium-is-replacing-continental-tyres-by-oem\/9887#primaryimage","url":"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2014\/10\/Mitas-logo.jpg","contentUrl":"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2014\/10\/Mitas-logo.jpg","width":615,"height":300},{"@type":"BreadcrumbList","@id":"https:\/\/www.tyretrade.ie\/index.php\/mitas-premium-is-replacing-continental-tyres-by-oem\/9887#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.tyretrade.ie\/"},{"@type":"ListItem","position":2,"name":"Mitas Premium is replacing Continental tyres by OEM"}]},{"@type":"WebSite","@id":"https:\/\/www.tyretrade.ie\/#website","url":"https:\/\/www.tyretrade.ie\/","name":"TyreTrade.ie","description":"Ireland&#039;s Publication for the Tyre &amp; associated Industries","publisher":{"@id":"https:\/\/www.tyretrade.ie\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.tyretrade.ie\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.tyretrade.ie\/#organization","name":"TyreTrade.ie","url":"https:\/\/www.tyretrade.ie\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.tyretrade.ie\/#\/schema\/logo\/image\/","url":"http:\/\/www.tyretrade.ie\/wp-content\/uploads\/2014\/02\/www.tyretrade.jpg","contentUrl":"http:\/\/www.tyretrade.ie\/wp-content\/uploads\/2014\/02\/www.tyretrade.jpg","width":615,"height":300,"caption":"TyreTrade.ie"},"image":{"@id":"https:\/\/www.tyretrade.ie\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.tyretrade.ie\/#\/schema\/person\/c0af8d636e31001f6621e6d954d4e8b6","name":"John Loughran","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.tyretrade.ie\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/62678c40d021edbb8a927af6c3bfe10d141cae3df39d9f2b5e43f2597ca7a016?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/62678c40d021edbb8a927af6c3bfe10d141cae3df39d9f2b5e43f2597ca7a016?s=96&d=mm&r=g","caption":"John Loughran"},"url":"https:\/\/www.tyretrade.ie\/index.php\/author\/john-loughran"}]}},"_links":{"self":[{"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/posts\/9887","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/comments?post=9887"}],"version-history":[{"count":0,"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/posts\/9887\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/media\/9537"}],"wp:attachment":[{"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/media?parent=9887"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/categories?post=9887"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/tags?post=9887"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}