The opening day of Brityrex International 2014 at EventCity in Manchester played host to a number of new product launches and powerful presentations from leading speakers in the show\u2019s TyreTalk seminar programme.<\/p>\n
A new product range making its debut at the show is the Aturo collection of 4×4 and SUV tyres, distributed by Silverline. Innovative products included in the range include a run-flat tyre for SUVs, the Trailblaze MT Terrain tyre and the XT 4×4 fitment.<\/p>\n
Chris Dawson, head of sales and marketing at Silverline, says: \u201cThis is our first appearance at a Brityrex show, which we hope will provide us with introductions to the small independent tyre dealers that make up our customer base.\u201d<\/p>\n
NTDA Director Stefan Hay opened the exhibition\u2019s TyreTalk seminar programme with an update of the association\u2019s campaign to highlight the safety and value-for-money issues surrounding the sale of illegal part-worn tyres. The association estimates that between 4.5 and 6 million part-worns are sold in the UK each year, many by unregulated dealers associated with other businesses, such as hand car washes and\u00a0second-hand car sales.<\/p>\n
Alarmingly, inspection of 600 part-worns by Trading Standards Officers in association with the NTDA, found that each one failed, most because they were unmarked, but many for safety-related reasons such as illegal repairs, sidewall damage and insufficient tread depth.<\/p>\n
A successful Tyreback campaign supported by NTDA members, has resulted in more than 11 million tyres being recycled, thus removing them from the potential part-worn market. While this success is a positive, resulting in recovery and reuse of component materials, it has also encouraged importation of tyres from countries including Germany and Poland, to meet the market demand.<\/p>\n","protected":false},"excerpt":{"rendered":"
The opening day of Brityrex International 2014 at EventCity in Manchester played host to a number of new product launches and powerful presentations from leading speakers in the show\u2019s TyreTalk seminar programme.<\/p>\n","protected":false},"author":2,"featured_media":8219,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,1,651],"tags":[],"class_list":["post-9616","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brityrex","category-news","category-trade-shows"],"yoast_head":"\n