{"id":9075,"date":"2014-08-01T14:51:15","date_gmt":"2014-08-01T13:51:15","guid":{"rendered":"http:\/\/www.tyretrade.ie\/?p=9075"},"modified":"2014-08-01T14:51:15","modified_gmt":"2014-08-01T13:51:15","slug":"michelin-appoints-new-head-of-truck-and-bus-marketing","status":"publish","type":"post","link":"https:\/\/www.tyretrade.ie\/index.php\/michelin-appoints-new-head-of-truck-and-bus-marketing\/9075","title":{"rendered":"Michelin appoints new Head of Truck and Bus Marketing"},"content":{"rendered":"

Chris Smith, 31, has been appointed Head of Truck and Bus Marketing for Stoke-on-Trent based Michelin Tyre PLC, with responsibility for the UK and Ireland.<\/span><\/span><\/span><\/p>\n

\"Michelin\"<\/a>Smith began his career at Michelin in 2007 as a Truck Sales Account Manager and subsequently became Regional Fleet Account Manager in 2009.<\/span><\/span><\/span><\/p>\n

He takes up the role of Head of Truck and Bus Marketing following three years as Truck Regional Sales Manager in the South East. Prior to joining Michelin, Smith was a Sales Executive with OyezStraker Office Supplies Ltd.<\/span><\/span><\/span><\/p>\n

Smith\u2019s experience of business development ranges from small local firms to national businesses, which will provide him with a solid foundation as he seeks to develop Michelin\u2019s existing relationships.<\/span><\/span><\/span><\/p>\n

Smith says: \u201cI\u2019m proud to have been appointed to this position. Michelin is an excellent company to work for and I am looking forward to putting my experience to good use.<\/span><\/span><\/span><\/p>\n

\u201cOver the coming months I aim to further develop our relationships with small and medium-sized fleets and demonstrate that Michelin can deliver no matter how many vehicles an operator runs. Excellent work has been done already by the team on this front; I look forward to continuing it.<\/span><\/span><\/span><\/span><\/p>\n

\u201cThe first half of 2014 has already proven to be an exciting year for Michelin with a series of major product launches. This momentum is set to continue at a pace, with a number of upcoming projects and launches which will allow us to provide an even better service for our customers. It\u2019s a fantastic time to be joining the marketing team.\u201d<\/span><\/span><\/span><\/span><\/p>\n

In his new role Smith is responsible for a field-based technical team, plus has specialists covering operational marketing as well as marketing intelligence and trade marketing.<\/span><\/span><\/span><\/p>\n

He completed a BSc in Industrial and Product Design from the University of Derby in 2004 and is married with one child.<\/span><\/span><\/span><\/p>\n

\n","protected":false},"excerpt":{"rendered":"

Chris Smith, 31, has been appointed Head of Truck and Bus Marketing for Stoke-on-Trent based Michelin Tyre PLC, with responsibility for the UK and Ireland.<\/p>\n","protected":false},"author":1,"featured_media":9076,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-9075","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-michelin"],"yoast_head":"\nMichelin appoints new Head of Truck and Bus Marketing - TyreTrade.ie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tyretrade.ie\/index.php\/michelin-appoints-new-head-of-truck-and-bus-marketing\/9075\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Michelin appoints new Head of Truck and Bus Marketing - 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