{"id":8723,"date":"2014-06-30T11:42:00","date_gmt":"2014-06-30T10:42:00","guid":{"rendered":"http:\/\/www.tyretrade.ie\/?p=8723"},"modified":"2014-06-30T11:42:00","modified_gmt":"2014-06-30T10:42:00","slug":"yokohama-now-on-facebook","status":"publish","type":"post","link":"https:\/\/www.tyretrade.ie\/index.php\/yokohama-now-on-facebook\/8723","title":{"rendered":"Yokohama now on Facebook"},"content":{"rendered":"

Yokohama has established a new official Company page on Facebook (http:\/\/www.facebook.com\/YokohamaRubber<\/a>) as part of its efforts to strengthen information sharing via social networking services (SNS).<\/p>\n


\nThe new Yokohama Facebook page began operating on June 2. As part of Yokohama Rubber\u2019s growing SNS strategy, back in April the Company also established an official Yokohama channel (http:\/\/ch.nicovideo.jp\/yokohamarubber<\/a>) on the \u201cniconico channel\u201d operated by Japan\u2019s leading video hosting service, \u201cniconico\u201d.<\/p>\n

The Yokohama Facebook page features a wide variety of informative content that cannot be transmitted via the usual news releases, including new product information, pre-launch notifications, video content, motor sports news, and event\/campaign information.<\/p>\n

With young people moving away from newspapers and television as their key sources of information, Yokohama Rubber has increasingly turned to SNS as a means of distributing information to the many young car aficionados using SNS. In 2011, the Company established official sites on Twitter (http:\/\/twitter.com\/YRC_Global<\/a>) and YouTube (http:\/\/www.youtube.com\/TheYokohamaRubber<\/a>).<\/p>\n","protected":false},"excerpt":{"rendered":"

Yokohama has established a new official Company page on Facebook (http:\/\/www.facebook.com\/YokohamaRubber) as part of its efforts to strengthen information sharing via social networking services (SNS).<\/p>\n","protected":false},"author":4,"featured_media":7192,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[396],"tags":[],"class_list":["post-8723","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-yokohama"],"yoast_head":"\nYokohama now on Facebook - TyreTrade.ie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tyretrade.ie\/index.php\/yokohama-now-on-facebook\/8723\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yokohama now on Facebook - 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