{"id":7910,"date":"2014-04-08T15:24:31","date_gmt":"2014-04-08T14:24:31","guid":{"rendered":"http:\/\/www.tyretrade.ie\/?p=7910"},"modified":"2014-04-08T15:24:31","modified_gmt":"2014-04-08T14:24:31","slug":"bridgestone-europe-wins-top-award-for-new-product-launch","status":"publish","type":"post","link":"https:\/\/www.tyretrade.ie\/index.php\/bridgestone-europe-wins-top-award-for-new-product-launch\/7910","title":{"rendered":"Bridgestone Europe wins top award for new product launch"},"content":{"rendered":"

Bridgestone has won the prestigious \u201cDeutscher Mediapreis 2014\u201d award in Germany for the launch of the Adrenalin RE002 urban sports tyre in 2013.<\/p>\n

The Bridgestone \u201cUltimate Experience\u201d launch event was voted top in the category \u201cMedia Idea of the Year: brand experience\/event\u201d.<\/p>\n

The award was received by representatives of the international media agency PHD Germany and OMG Fuse, agency for brand staging and social media, on behalf of Bridgestone Europe at the Mediapreis awards ceremony in Munich on 6th March.<\/p>\n

Bridgestone targets the Potenza Adrenalin RE002 premium sport tyre at car enthusiasts who love a sporty feel and want exciting handling on their everyday urban circuit. The idea behind the launch was to boost the digital marketing campaign by inviting 60 of Europe\u2019s top automobile bloggers to test Adrenalin for themselves. Accompanied by professional instructors, these bloggers were able to feel the thrill of Adrenalin behind the wheel during Bridgestone\u2019s \u201cUltimate Experience\u201d weekend on one of Europe\u2019s most exciting race tracks, the Ascari circuit in southern Spain.<\/p>\n

The event was received enthusiastically, generating positive and immediate brand coverage on the internet. In the month following the Ultimate Experience weekend, the bloggers posted 89 reports, photos, videos and articles on auto webzines and social networks \u2013 Facebook, YouTube, Flickr and Twitter \u2013 attracting more than 372,000 unique visitors and 806,000 visits.<\/p>\n

\u201cBy letting bloggers experience Adrenalin on the Ascari circuit, we were able to accelerate the launch message down the digital highway\u201d says Jake R\u00f8nsholt, Director, Corporate and Brand Communications, Bridgestone Europe.<\/p>\n","protected":false},"excerpt":{"rendered":"

Bridgestone has won the prestigious \u201cDeutscher Mediapreis 2014\u201d award in Germany for the launch of the Adrenalin RE002 urban sports tyre in 2013.<\/p>\n","protected":false},"author":3,"featured_media":6656,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,1],"tags":[],"class_list":["post-7910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bridgestone","category-news"],"yoast_head":"\nBridgestone Europe wins top award for new product launch - TyreTrade.ie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tyretrade.ie\/index.php\/bridgestone-europe-wins-top-award-for-new-product-launch\/7910\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bridgestone Europe wins top award for new product launch - 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