{"id":6514,"date":"2013-11-21T17:22:59","date_gmt":"2013-11-21T16:22:59","guid":{"rendered":"http:\/\/www.tyretrade.ie\/?p=6514"},"modified":"2013-11-21T17:22:59","modified_gmt":"2013-11-21T16:22:59","slug":"pirelli-calendar-celebrates-50th-anniversary","status":"publish","type":"post","link":"https:\/\/www.tyretrade.ie\/index.php\/pirelli-calendar-celebrates-50th-anniversary\/6514","title":{"rendered":"Pirelli Calendar celebrates 50th anniversary"},"content":{"rendered":"<p>Published for the first time in 1964, the Pirelli Calendar is celebrating its 50th anniversary in Milan with a series of initiatives and a special evening event for guests, journalists and collectors from all over the world, in Pirelli\u2019s contemporary art venue, Hangar Bicocca.<!--more--><\/p>\n<p>Pirelli is organising a host of initiatives to celebrate the anniversary. In June a special shoot was arranged in New York with star photographers Peter Lindbergh and Patrick Demarchelier (the former shot the calendars for 1996 and 2002, the latter those of 2005 and 2008) and a cast of models who encapsulate the look of the most recent Calendars: Alessandra Ambrosio, Helena Christensen, Isabeli Fontana, Miranda Kerr, Karolina Kurkova and Alek Wek.<\/p>\n<p>To coincide with the traditional gala event, which will play host to around 800 guests, today sees the opening of a retrospective exhibition in Pirelli\u2019s \u2018HangarBicocca\u2019 venue in Milan. The exhibition, which will be open to guests at the event, and then to the public on 23 and 24 November 2013, is a chance to explore 50 years of \u201cThe Cal\u201d, in more than 160 images by more than 30 photographers who have worked on the Calendar over the years.<\/p>\n<p>To celebrate this milestone anniversary, Pirelli has decided not to produce a 2014 Calendar, but instead to release the unpublished 1986 Pirelli Calendar created by Helmut Newton, which to date has been kept under wraps in the company\u2019s archives. The \u2028lengthy reconstruction work carried out by the Pirelli Foundation contributed to making this project possible.<\/p>\n<p>Almost 30 years on, this calendar, which capitalises on the lucky coincidence that 1986 and 2014 have the same calendar year, will now see the light as part of the anniversary celebrations.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Published for the first time in 1964, the Pirelli Calendar is celebrating its 50th anniversary in Milan with a series of initiatives and a special evening event for guests, journalists and collectors from all over the world, in Pirelli\u2019s contemporary art venue, Hangar Bicocca.<\/p>\n","protected":false},"author":3,"featured_media":2076,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[],"class_list":["post-6514","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pirelli"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - 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