Multiple Dakar Rally winner, Xavi Foj, is to join Cooper Tire as brand ambassador to the manufacturer\u2019s acclaimed 4×4 tyre range, in a two-year deal.
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The Catalan rally ace, who won back-to-back Dakar Rally Production Class titles in 2012 and 2013 on Cooper Discoverer S\/T MAXX tyres, will represent Cooper\u2019s off-road range across Europe.<\/p>\n
As part of the agreement, Cooper will sponsor Foj in both the 2014 and 2015 Dakar rallies, as the Spaniard aims for more glory in the gruelling 8,500-kilometre challenge. Foj plans to continue using the S\/T MAXX tyre, which provides excellent traction in the sandy soils which make up much of the Dakar Rally course.<\/p>\n
Foj will also be present at various European 4×4 events, sharing his experiences and promoting Cooper\u2019s off-road range, as the manufacturer continues its push to raise brand awareness across the continent.<\/p>\n
Foj, who has long advocated Cooper tyres in his off-road pursuits, said, \u201cI\u2019m thrilled to join the Cooper Tire team as ambassador to its 4×4 range. I\u2019ve built a very good relationship with Cooper in recent years and I\u2019ve enjoyed great success with Cooper\u2019s tyres so I\u2019m very keen to promote the brand and share my experiences and I\u2019m really looking forward to taking on my new role.\u201d<\/p>\n
Sarah McRoberts, Marketing Communications Manager for Cooper Tire Europe, added, \u201cXavi is one of the most successful off-road racers around and our relationship with him and his team has gone from strength to strength. The addition of Xavi as an ambassador for our 4×4 range makes perfect sense for us.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Multiple Dakar Rally winner, Xavi Foj, is to join Cooper Tire as brand ambassador to the manufacturer\u2019s acclaimed 4×4 tyre range, in a two-year deal.<\/p>\n","protected":false},"author":5,"featured_media":5002,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[23],"class_list":["post-6327","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-cooper-tire"],"yoast_head":"\n