{"id":5163,"date":"2013-07-22T14:48:59","date_gmt":"2013-07-22T13:48:59","guid":{"rendered":"http:\/\/www.tyretrade.ie\/?p=5163"},"modified":"2013-07-24T11:09:31","modified_gmt":"2013-07-24T10:09:31","slug":"michelin-focuses-on-rfid-technology","status":"publish","type":"post","link":"https:\/\/www.tyretrade.ie\/index.php\/michelin-focuses-on-rfid-technology\/5163","title":{"rendered":"Michelin focuses on RFID technology"},"content":{"rendered":"<p>Reliable identification of <a href=\"http:\/\/www.findatyre.ie\/\">tyres <\/a>with embedded RFID technology has already shown how it can improve tyre tracking throughout its life cycle.<!--more--><\/p>\n<p>The Michelin group has been an internationally recognised leader for creating and fostering harmonised international standards for tyre RFID. Some other tyre manufacturers have taken part in creating and fostering harmonised international standards for ease of development and deployment.<br \/>\nThe adoption of a single worldwide standard is a key element to accelerate the deployment of this technology. That is why Michelin has announced that it will license free of charge any of its patents that would overlap with the adoption of such standards<\/p>\n<p>In line with FRAND(3) licensing policies, Michelin will expect reciprocity from any entity which may be concerned by the adoption of such standards.<\/p>\n<p>\u201cThe RFID technology has been around for many years. During the London Olympic Games last year, Michelin tyres embedded with RFID technology were used on buses to improve safety and operation efficiency,\u201d says Terry Gettys, Executive Vice President, Research and Development at Michelin.<\/p>\n<p>\u201cWe believe that the most important enabler to a broader integration of such technology within the transportation industry is the adoption of a global standard. This small step should help us get there.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reliable identification of tyres with embedded RFID technology has already shown how it can improve tyre tracking throughout its life cycle.<\/p>\n","protected":false},"author":3,"featured_media":2302,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-5163","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-michelin"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Michelin focuses on RFID technology - TyreTrade.ie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tyretrade.ie\/index.php\/michelin-focuses-on-rfid-technology\/5163\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Michelin focuses on RFID technology - 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