{"id":5013,"date":"2013-07-01T13:45:36","date_gmt":"2013-07-01T12:45:36","guid":{"rendered":"http:\/\/www.tyretrade.ie\/?p=5013"},"modified":"2013-07-01T13:46:11","modified_gmt":"2013-07-01T12:46:11","slug":"bridgestone-puts-holiday-makers-safely-on-their-way","status":"publish","type":"post","link":"https:\/\/www.tyretrade.ie\/index.php\/bridgestone-puts-holiday-makers-safely-on-their-way\/5013","title":{"rendered":"Bridgestone puts holiday makers safely on their way"},"content":{"rendered":"<p>With the holiday season just around the corner, Bridgestone is placing extra emphasis on the importance of tyre safety. Keeping tyres in good condition is an important part of road safety at all times but even more so when embarking on long journeys. And yet, thousands of tyre safety checks recently conducted by Bridgestone throughout Europe reveal that over 78 per cent of vehicles carry tyres that are unfit for the roads. Which is why Bridgestone urges motorists to check their tyres before hitting the roads this summer.<br \/>\n<!--more--><\/p>\n<p>Bridgestone says that <span style=\"text-decoration: underline;\">t<\/span>hree quick checks are all that is normally required to ensure a safe, fun and carefree journey:<\/p>\n<p>1.\u00a0Check your tread depth.<br \/>\nHope for sun but prepare for rain. With sufficient tread depth, you can drive with total confidence, even if the weather takes a turn for the worse. The legal minimum tread depth is 1.6mm.<\/p>\n<p>2.\u00a0Check your tyre pressure.<br \/>\nMake sure your tyres are pumped up and ready for the road. Remember that the correct tyre pressure is different for a fully laden car, which is all the more important since we tend to travel with a heavy load during the summer holidays (i.e. carrying bikes, boats, trailers, etc.). Check the inside edge of your door, your fuel tank door or your user manual for correct pressure values (front and back). Don\u2019t forget to check you tyres in cold condition for an accurate read.<\/p>\n<p>3.\u00a0Check for damage or wear.<br \/>\nCuts, scuffs, abrasions and other forms of damage can easily get worse over a long journey. If in doubt, check with a specialist before taking the risk.<\/p>\n<p><strong>Why all the fuss?<span style=\"text-decoration: underline;\"><br \/>\n<\/span><\/strong>Worn tread, incorrect inflation pressure, damage, irregular wear\u2026 all have a range of negative effects:<\/p>\n<p>1.\u00a0Higher fuel consumption.<br \/>\nUnder-inflated tyres consume more fuel.<\/p>\n<p>2.\u00a0Reduced tyre life.<br \/>\nUnder-inflated tyres also wear out faster.<\/p>\n<p>3.\u00a0Compromised safety.<br \/>\nInsufficient tread-depth results in increased stopping distances in the wet. Under-inflation compromises handling, manoeuvrability and braking. Worn or damaged tyres are prone to blowing out while driving, potentially causing driver to lose control of their vehicle.<\/p>\n<p><strong>An alarming trend<span style=\"text-decoration: underline;\"><br \/>\n<\/span><\/strong>The results of recent 28.700 free tyre safety checks conducted by Bridgestone across Europe reveal some alarming statistics. Over 28% of motorists, for instance, drive on tyres that are either significantly underinflated or worn beyond the legal limit, posing a serious risk to themselves, their passengers and other road users. Don\u2019t become another statistic! Check your tyres before leaving on holiday and before returning home. So you can enjoy the ride \u2013 and your holiday \u2013 with total peace of mind.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With the holiday season just around the corner, Bridgestone is placing extra emphasis on the importance of tyre safety. Keeping tyres in good condition is an important part of road safety at all times but even more so when embarking on long journeys. And yet, thousands of tyre safety checks recently conducted by Bridgestone throughout [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":265,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,460],"tags":[781],"class_list":["post-5013","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bridgestone","category-road-safety","tag-bridgestone"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bridgestone puts holiday makers safely on their way - TyreTrade.ie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tyretrade.ie\/index.php\/bridgestone-puts-holiday-makers-safely-on-their-way\/5013\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bridgestone puts holiday makers safely on their way - TyreTrade.ie\" \/>\n<meta property=\"og:description\" content=\"With the holiday season just around the corner, Bridgestone is placing extra emphasis on the importance of tyre safety. Keeping tyres in good condition is an important part of road safety at all times but even more so when embarking on long journeys. And yet, thousands of tyre safety checks recently conducted by Bridgestone throughout [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tyretrade.ie\/index.php\/bridgestone-puts-holiday-makers-safely-on-their-way\/5013\" \/>\n<meta property=\"og:site_name\" content=\"TyreTrade.ie\" \/>\n<meta property=\"article:published_time\" content=\"2013-07-01T12:45:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2013-07-01T12:46:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2012\/06\/T_Bridgestone.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"115\" \/>\n\t<meta property=\"og:image:height\" content=\"50\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"John Loughran\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"John Loughran\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/bridgestone-puts-holiday-makers-safely-on-their-way\/5013#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/bridgestone-puts-holiday-makers-safely-on-their-way\/5013\"},\"author\":{\"name\":\"John Loughran\",\"@id\":\"https:\/\/www.tyretrade.ie\/#\/schema\/person\/c0af8d636e31001f6621e6d954d4e8b6\"},\"headline\":\"Bridgestone puts holiday makers safely on their way\",\"datePublished\":\"2013-07-01T12:45:36+00:00\",\"dateModified\":\"2013-07-01T12:46:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/bridgestone-puts-holiday-makers-safely-on-their-way\/5013\"},\"wordCount\":431,\"publisher\":{\"@id\":\"https:\/\/www.tyretrade.ie\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/bridgestone-puts-holiday-makers-safely-on-their-way\/5013#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2012\/06\/T_Bridgestone.jpg\",\"keywords\":[\"Bridgestone\"],\"articleSection\":[\"Bridgestone\",\"Road Safety\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/bridgestone-puts-holiday-makers-safely-on-their-way\/5013\",\"url\":\"https:\/\/www.tyretrade.ie\/index.php\/bridgestone-puts-holiday-makers-safely-on-their-way\/5013\",\"name\":\"Bridgestone puts holiday makers safely on their way - TyreTrade.ie\",\"isPartOf\":{\"@id\":\"https:\/\/www.tyretrade.ie\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/bridgestone-puts-holiday-makers-safely-on-their-way\/5013#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/bridgestone-puts-holiday-makers-safely-on-their-way\/5013#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2012\/06\/T_Bridgestone.jpg\",\"datePublished\":\"2013-07-01T12:45:36+00:00\",\"dateModified\":\"2013-07-01T12:46:11+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/bridgestone-puts-holiday-makers-safely-on-their-way\/5013#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.tyretrade.ie\/index.php\/bridgestone-puts-holiday-makers-safely-on-their-way\/5013\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/bridgestone-puts-holiday-makers-safely-on-their-way\/5013#primaryimage\",\"url\":\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2012\/06\/T_Bridgestone.jpg\",\"contentUrl\":\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2012\/06\/T_Bridgestone.jpg\",\"width\":\"115\",\"height\":\"50\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/bridgestone-puts-holiday-makers-safely-on-their-way\/5013#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.tyretrade.ie\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Bridgestone puts holiday makers safely on their way\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.tyretrade.ie\/#website\",\"url\":\"https:\/\/www.tyretrade.ie\/\",\"name\":\"TyreTrade.ie\",\"description\":\"Ireland&#039;s Publication for the Tyre &amp; associated Industries\",\"publisher\":{\"@id\":\"https:\/\/www.tyretrade.ie\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.tyretrade.ie\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.tyretrade.ie\/#organization\",\"name\":\"TyreTrade.ie\",\"url\":\"https:\/\/www.tyretrade.ie\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.tyretrade.ie\/#\/schema\/logo\/image\/\",\"url\":\"http:\/\/www.tyretrade.ie\/wp-content\/uploads\/2014\/02\/www.tyretrade.jpg\",\"contentUrl\":\"http:\/\/www.tyretrade.ie\/wp-content\/uploads\/2014\/02\/www.tyretrade.jpg\",\"width\":615,\"height\":300,\"caption\":\"TyreTrade.ie\"},\"image\":{\"@id\":\"https:\/\/www.tyretrade.ie\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.tyretrade.ie\/#\/schema\/person\/c0af8d636e31001f6621e6d954d4e8b6\",\"name\":\"John Loughran\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.tyretrade.ie\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/62678c40d021edbb8a927af6c3bfe10d141cae3df39d9f2b5e43f2597ca7a016?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/62678c40d021edbb8a927af6c3bfe10d141cae3df39d9f2b5e43f2597ca7a016?s=96&d=mm&r=g\",\"caption\":\"John Loughran\"},\"url\":\"https:\/\/www.tyretrade.ie\/index.php\/author\/john-loughran\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Bridgestone puts holiday makers safely on their way - TyreTrade.ie","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.tyretrade.ie\/index.php\/bridgestone-puts-holiday-makers-safely-on-their-way\/5013","og_locale":"en_US","og_type":"article","og_title":"Bridgestone puts holiday makers safely on their way - TyreTrade.ie","og_description":"With the holiday season just around the corner, Bridgestone is placing extra emphasis on the importance of tyre safety. Keeping tyres in good condition is an important part of road safety at all times but even more so when embarking on long journeys. And yet, thousands of tyre safety checks recently conducted by Bridgestone throughout [&hellip;]","og_url":"https:\/\/www.tyretrade.ie\/index.php\/bridgestone-puts-holiday-makers-safely-on-their-way\/5013","og_site_name":"TyreTrade.ie","article_published_time":"2013-07-01T12:45:36+00:00","article_modified_time":"2013-07-01T12:46:11+00:00","og_image":[{"width":115,"height":50,"url":"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2012\/06\/T_Bridgestone.jpg","type":"image\/jpeg"}],"author":"John Loughran","twitter_card":"summary_large_image","twitter_misc":{"Written by":"John Loughran","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.tyretrade.ie\/index.php\/bridgestone-puts-holiday-makers-safely-on-their-way\/5013#article","isPartOf":{"@id":"https:\/\/www.tyretrade.ie\/index.php\/bridgestone-puts-holiday-makers-safely-on-their-way\/5013"},"author":{"name":"John Loughran","@id":"https:\/\/www.tyretrade.ie\/#\/schema\/person\/c0af8d636e31001f6621e6d954d4e8b6"},"headline":"Bridgestone puts holiday makers safely on their way","datePublished":"2013-07-01T12:45:36+00:00","dateModified":"2013-07-01T12:46:11+00:00","mainEntityOfPage":{"@id":"https:\/\/www.tyretrade.ie\/index.php\/bridgestone-puts-holiday-makers-safely-on-their-way\/5013"},"wordCount":431,"publisher":{"@id":"https:\/\/www.tyretrade.ie\/#organization"},"image":{"@id":"https:\/\/www.tyretrade.ie\/index.php\/bridgestone-puts-holiday-makers-safely-on-their-way\/5013#primaryimage"},"thumbnailUrl":"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2012\/06\/T_Bridgestone.jpg","keywords":["Bridgestone"],"articleSection":["Bridgestone","Road Safety"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.tyretrade.ie\/index.php\/bridgestone-puts-holiday-makers-safely-on-their-way\/5013","url":"https:\/\/www.tyretrade.ie\/index.php\/bridgestone-puts-holiday-makers-safely-on-their-way\/5013","name":"Bridgestone puts holiday makers safely on their way - TyreTrade.ie","isPartOf":{"@id":"https:\/\/www.tyretrade.ie\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.tyretrade.ie\/index.php\/bridgestone-puts-holiday-makers-safely-on-their-way\/5013#primaryimage"},"image":{"@id":"https:\/\/www.tyretrade.ie\/index.php\/bridgestone-puts-holiday-makers-safely-on-their-way\/5013#primaryimage"},"thumbnailUrl":"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2012\/06\/T_Bridgestone.jpg","datePublished":"2013-07-01T12:45:36+00:00","dateModified":"2013-07-01T12:46:11+00:00","breadcrumb":{"@id":"https:\/\/www.tyretrade.ie\/index.php\/bridgestone-puts-holiday-makers-safely-on-their-way\/5013#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.tyretrade.ie\/index.php\/bridgestone-puts-holiday-makers-safely-on-their-way\/5013"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.tyretrade.ie\/index.php\/bridgestone-puts-holiday-makers-safely-on-their-way\/5013#primaryimage","url":"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2012\/06\/T_Bridgestone.jpg","contentUrl":"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2012\/06\/T_Bridgestone.jpg","width":"115","height":"50"},{"@type":"BreadcrumbList","@id":"https:\/\/www.tyretrade.ie\/index.php\/bridgestone-puts-holiday-makers-safely-on-their-way\/5013#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.tyretrade.ie\/"},{"@type":"ListItem","position":2,"name":"Bridgestone puts holiday makers safely on their way"}]},{"@type":"WebSite","@id":"https:\/\/www.tyretrade.ie\/#website","url":"https:\/\/www.tyretrade.ie\/","name":"TyreTrade.ie","description":"Ireland&#039;s Publication for the Tyre &amp; associated Industries","publisher":{"@id":"https:\/\/www.tyretrade.ie\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.tyretrade.ie\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.tyretrade.ie\/#organization","name":"TyreTrade.ie","url":"https:\/\/www.tyretrade.ie\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.tyretrade.ie\/#\/schema\/logo\/image\/","url":"http:\/\/www.tyretrade.ie\/wp-content\/uploads\/2014\/02\/www.tyretrade.jpg","contentUrl":"http:\/\/www.tyretrade.ie\/wp-content\/uploads\/2014\/02\/www.tyretrade.jpg","width":615,"height":300,"caption":"TyreTrade.ie"},"image":{"@id":"https:\/\/www.tyretrade.ie\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.tyretrade.ie\/#\/schema\/person\/c0af8d636e31001f6621e6d954d4e8b6","name":"John Loughran","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.tyretrade.ie\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/62678c40d021edbb8a927af6c3bfe10d141cae3df39d9f2b5e43f2597ca7a016?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/62678c40d021edbb8a927af6c3bfe10d141cae3df39d9f2b5e43f2597ca7a016?s=96&d=mm&r=g","caption":"John Loughran"},"url":"https:\/\/www.tyretrade.ie\/index.php\/author\/john-loughran"}]}},"_links":{"self":[{"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/posts\/5013","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/comments?post=5013"}],"version-history":[{"count":0,"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/posts\/5013\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/media\/265"}],"wp:attachment":[{"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/media?parent=5013"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/categories?post=5013"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/tags?post=5013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}