{"id":4941,"date":"2013-06-26T11:15:59","date_gmt":"2013-06-26T10:15:59","guid":{"rendered":"http:\/\/www.tyretrade.ie\/?p=4941"},"modified":"2013-07-24T12:25:09","modified_gmt":"2013-07-24T11:25:09","slug":"infinity-delivers-brand-message","status":"publish","type":"post","link":"https:\/\/www.tyretrade.ie\/index.php\/infinity-delivers-brand-message\/4941","title":{"rendered":"Infinity delivers brand message"},"content":{"rendered":"

Infinity Tyres, part of the Al Dobowi Group is launching 79 dimensions across five different product groups this year, as it continues to develop the brand message that \u201cNot All Tyres<\/a> are Created Equal\u201d.
\n<\/p>\n

To promote the brand, Infinity is aligning its new range line upwith iconic images from across the continent. In the UK the new Infinity Ecomax is transposed on the London Eye to offer a really eye-catching visual.<\/p>\n

In other markets the brand is using carefully selected national symbols (e.g. L\u2019Arc de Triomphe in France) to highlight the brand\u2019s commitment to the local tyre dealer (rather than creating a campaign that uses the same standard imagery across several markets).<\/p>\n

Such wide-spread tyre trade promotion is supported by Infinity\u2019s commitment to individual markets and local tyre associations and, in the last few months, the brand has exhibited using its eye-catching imagery and brand new tyre range at Brityrex (UK), Pneu Expo (Lyon), Motortec (Madrid) and most recently Autopromotec (Bologna). Infinity was the only tyre brand supporting all these national trade shows.<\/p>\n","protected":false},"excerpt":{"rendered":"

Infinity Tyres, part of the Al Dobowi Group is launching 79 dimensions across five different product groups this year, as it continues to develop the brand message that \u201cNot All Tyres are Created Equal\u201d.<\/p>\n","protected":false},"author":3,"featured_media":3224,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41],"tags":[219],"class_list":["post-4941","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-infinity","tag-infinity-tyres"],"yoast_head":"\nInfinity delivers brand message - TyreTrade.ie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tyretrade.ie\/index.php\/infinity-delivers-brand-message\/4941\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Infinity delivers brand message - TyreTrade.ie\" \/>\n<meta property=\"og:description\" content=\"Infinity Tyres, part of the Al Dobowi Group is launching 79 dimensions across five different product groups this year, as it continues to develop the brand message that \u201cNot All Tyres are Created Equal\u201d.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tyretrade.ie\/index.php\/infinity-delivers-brand-message\/4941\" \/>\n<meta property=\"og:site_name\" content=\"TyreTrade.ie\" \/>\n<meta property=\"article:published_time\" content=\"2013-06-26T10:15:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2013-07-24T11:25:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2013\/01\/infinity.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"100\" \/>\n\t<meta property=\"og:image:height\" content=\"42\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"John Loughran\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"John Loughran\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/infinity-delivers-brand-message\/4941#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/infinity-delivers-brand-message\/4941\"},\"author\":{\"name\":\"John Loughran\",\"@id\":\"https:\/\/www.tyretrade.ie\/#\/schema\/person\/c0af8d636e31001f6621e6d954d4e8b6\"},\"headline\":\"Infinity delivers brand message\",\"datePublished\":\"2013-06-26T10:15:59+00:00\",\"dateModified\":\"2013-07-24T11:25:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/infinity-delivers-brand-message\/4941\"},\"wordCount\":180,\"publisher\":{\"@id\":\"https:\/\/www.tyretrade.ie\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/infinity-delivers-brand-message\/4941#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2013\/01\/infinity.jpg\",\"keywords\":[\"Infinity Tyres\"],\"articleSection\":[\"Infinity\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/infinity-delivers-brand-message\/4941\",\"url\":\"https:\/\/www.tyretrade.ie\/index.php\/infinity-delivers-brand-message\/4941\",\"name\":\"Infinity delivers brand message - 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