{"id":4594,"date":"2013-05-20T11:54:01","date_gmt":"2013-05-20T10:54:01","guid":{"rendered":"http:\/\/www.tyretrade.ie\/?p=4594"},"modified":"2013-05-20T11:54:01","modified_gmt":"2013-05-20T10:54:01","slug":"toyo-launches-biggest-ever-tv-advertising-campaign","status":"publish","type":"post","link":"https:\/\/www.tyretrade.ie\/index.php\/toyo-launches-biggest-ever-tv-advertising-campaign\/4594","title":{"rendered":"Toyo launches biggest ever TV advertising campaign"},"content":{"rendered":"<p>Toyo Tires has launched its biggest ever TV advertising campaign in Europe on Eurosport TV.<\/p>\n<p>The campaign will see Toyo Tires&#8217; advertisement broadcast alongside the top three cycling events in the World &#8211; the Tour de France, the Giro d&#8217;Italia and la Vuelta a Espa\u00f1a.<!--more--> Advertising around these high profile races is expected to reach nearly 50 million viewers in Europe.<\/p>\n<p>In addition, the advertisement will run as a movie on the Eurosport websites in France and Spain allowing them to be seen by millions more viewers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Toyo Tires has launched its biggest ever TV advertising campaign in Europe on Eurosport TV. The campaign will see Toyo Tires&#8217; advertisement broadcast alongside the top three cycling events in the World &#8211; the Tour de France, the Giro d&#8217;Italia and la Vuelta a Espa\u00f1a.<\/p>\n","protected":false},"author":4,"featured_media":3731,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63],"tags":[],"class_list":["post-4594","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hankook"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Toyo launches biggest ever TV advertising campaign - TyreTrade.ie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tyretrade.ie\/index.php\/toyo-launches-biggest-ever-tv-advertising-campaign\/4594\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Toyo launches biggest ever TV advertising campaign - TyreTrade.ie\" \/>\n<meta property=\"og:description\" content=\"Toyo Tires has launched its biggest ever TV advertising campaign in Europe on Eurosport TV. The campaign will see Toyo Tires&#8217; advertisement broadcast alongside the top three cycling events in the World &#8211; the Tour de France, the Giro d&#8217;Italia and la Vuelta a Espa\u00f1a.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tyretrade.ie\/index.php\/toyo-launches-biggest-ever-tv-advertising-campaign\/4594\" \/>\n<meta property=\"og:site_name\" content=\"TyreTrade.ie\" \/>\n<meta property=\"article:published_time\" content=\"2013-05-20T10:54:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2013\/03\/toyotyres.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"112\" \/>\n\t<meta property=\"og:image:height\" content=\"29\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Connor ORourke\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Connor ORourke\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/toyo-launches-biggest-ever-tv-advertising-campaign\/4594#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/toyo-launches-biggest-ever-tv-advertising-campaign\/4594\"},\"author\":{\"name\":\"Connor ORourke\",\"@id\":\"https:\/\/www.tyretrade.ie\/#\/schema\/person\/dbd4949e603f1126c5f3fecb5cf11a97\"},\"headline\":\"Toyo launches biggest ever TV advertising campaign\",\"datePublished\":\"2013-05-20T10:54:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/toyo-launches-biggest-ever-tv-advertising-campaign\/4594\"},\"wordCount\":95,\"publisher\":{\"@id\":\"https:\/\/www.tyretrade.ie\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/toyo-launches-biggest-ever-tv-advertising-campaign\/4594#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2013\/03\/toyotyres.jpg\",\"articleSection\":[\"Hankook\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/toyo-launches-biggest-ever-tv-advertising-campaign\/4594\",\"url\":\"https:\/\/www.tyretrade.ie\/index.php\/toyo-launches-biggest-ever-tv-advertising-campaign\/4594\",\"name\":\"Toyo launches biggest ever TV advertising campaign - TyreTrade.ie\",\"isPartOf\":{\"@id\":\"https:\/\/www.tyretrade.ie\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/toyo-launches-biggest-ever-tv-advertising-campaign\/4594#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/toyo-launches-biggest-ever-tv-advertising-campaign\/4594#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2013\/03\/toyotyres.jpg\",\"datePublished\":\"2013-05-20T10:54:01+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/toyo-launches-biggest-ever-tv-advertising-campaign\/4594#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.tyretrade.ie\/index.php\/toyo-launches-biggest-ever-tv-advertising-campaign\/4594\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/toyo-launches-biggest-ever-tv-advertising-campaign\/4594#primaryimage\",\"url\":\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2013\/03\/toyotyres.jpg\",\"contentUrl\":\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2013\/03\/toyotyres.jpg\",\"width\":112,\"height\":29},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/toyo-launches-biggest-ever-tv-advertising-campaign\/4594#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.tyretrade.ie\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Toyo launches biggest ever TV advertising campaign\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.tyretrade.ie\/#website\",\"url\":\"https:\/\/www.tyretrade.ie\/\",\"name\":\"TyreTrade.ie\",\"description\":\"Ireland&#039;s Publication for the Tyre &amp; 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