{"id":41636,"date":"2026-04-29T11:06:31","date_gmt":"2026-04-29T10:06:31","guid":{"rendered":"https:\/\/www.tyretrade.ie\/?p=41636"},"modified":"2026-04-29T15:18:28","modified_gmt":"2026-04-29T14:18:28","slug":"hankook-to-showcase-new-products-at-tire-cologne-2026","status":"publish","type":"post","link":"https:\/\/www.tyretrade.ie\/index.php\/hankook-to-showcase-new-products-at-tire-cologne-2026\/41636","title":{"rendered":"Hankook to showcase new products at Tire Cologne 2026"},"content":{"rendered":"<p>Hankook is returning to the Tire Cologne this 9th-11th June, where it will showcase two new products from the winter and performance segments.<!--more--><\/p>\n<p>This will be complemented by passenger car tyres from its associate brand, Laufenn, including the latest summer tyre, the new Laufenn S Fit 2.<\/p>\n<p>The Hankook stand C040\/D049 in Hall 8 will also for the first time, feature products from the company&#8217;s battery division.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-41637\" src=\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2026\/04\/20260429_Hankook_at_the_tire_cologne_FotoBehrendt_01-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1707\" srcset=\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2026\/04\/20260429_Hankook_at_the_tire_cologne_FotoBehrendt_01-scaled.jpg 2560w, https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2026\/04\/20260429_Hankook_at_the_tire_cologne_FotoBehrendt_01-300x200.jpg 300w, https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2026\/04\/20260429_Hankook_at_the_tire_cologne_FotoBehrendt_01-1024x683.jpg 1024w, https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2026\/04\/20260429_Hankook_at_the_tire_cologne_FotoBehrendt_01-120x80.jpg 120w, https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2026\/04\/20260429_Hankook_at_the_tire_cologne_FotoBehrendt_01-768x512.jpg 768w, https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2026\/04\/20260429_Hankook_at_the_tire_cologne_FotoBehrendt_01-1536x1024.jpg 1536w, https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2026\/04\/20260429_Hankook_at_the_tire_cologne_FotoBehrendt_01-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p>Two mobility studies will also be presented to the public for the first time. These studies, which were first unveiled to a small audience at the Design Innovation Day in 2025, underline the company\u2019s commitment to innovation. The exhibition space will also feature prestigious show cars, a signature feature of Hankook\u2019s stand.<\/p>\n<p>\u201cEspecially in an increasingly digital world, personal interaction remains crucial,\u201d says Claus G\u00f6mmel, head of sales consumer products at Hankook Reifen Deutschland. \u201cThe Tire Cologne provides an opportunity for members of the international tyre industry to come together. We look forward to meeting our customers and partners in person.\u201d<\/p>\n<p>To be able to serve the European market for commercial vehicle tyres from Europe and to shorten delivery routes, Hankook is currently adding a production line for truck and bus tyres to its factory in Hungary, as announced at the end of 2023.<\/p>\n<p>Hankook is investing a total of \u20ac540 million in the project by 2027 and expects to have a production capacity of up to 800,000 units per year once construction is complete.<\/p>\n<p>Hankook will also be represented once again at the Allianz Zukunft Reifen (AZuR) stand with its own retread brand, Hankook Alphatread.<\/p>\n<p>Hankook\u2019s presence will be further enhanced by two design concepts from Hankook\u2019s \u201cDesign Innovation Project\u201d. The \u201cSustainable Concept Tire\u201d is produced layer by layer using 3D printing technology. It uses recycled and renewable materials and features an organic tread design inspired by efficiency principles found in nature.<\/p>\n<p>The second concept, the WheelBot 2 robotic platform, was developed specifically for the PathCruizer, a two-seater mobility pod powered by this very platform. Special spherical wheels allow it to move in all directions\u2014sideways, diagonally, or on the spot\u2014unlocking entirely new possibilities for urban mobility solutions.<\/p>\n<p>Both design concepts are among the prize-winning projects from the Design Innovation Project, which has already been recognised with prestigious awards like the Red Dot Design Award, iF Design Award and IDEA Award.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hankook is returning to the Tire Cologne this 9th-11th June, where it will showcase two new products from the winter and performance segments.<\/p>\n","protected":false},"author":104,"featured_media":41637,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63,1],"tags":[789],"class_list":["post-41636","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hankook","category-news","tag-hankook"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - 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