![\"\"](\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2026\/04\/Frank-White.jpeg\")
His primary objective is the strategic expansion of the Ascenso brand, “leveraging its world-class manufacturing and innovative product range to capture a leading share of the Irish market”, said TyreCall.<\/p>\n
The company said White is “a highly regarded industry veteran with deep-rooted experience in the Irish tyre trade”, known for his “technical expertise and strong commercial acumen”.<\/p>\n
He will manage the entire Off-Highway portfolio, ensuring that TyreCall\u2019s stock profile and pricing remain the most competitive in the industry.<\/p>\n
Sean Cusack, group managing director, said White “brings a level of focus and industry insight that is essential for our next phase of growth”.<\/p>\n
“His appointment allows us to better serve our customers by providing a dedicated expert who understands the nuances of the off-highway market. With Frank at the helm of our trading strategy, we are in a prime position to make Ascenso the first-choice brand for the Irish agricultural community,” Cusack said.<\/p>\n
Derek Hill, managing director (NI), added: “Having Frank join the team is a significant step forward for our operations. His ability to build strong relationships with dealers and his technical understanding of the Off-Highway segment are second to none.<\/p>\n
“By overseeing the trade across the entire island, Frank will ensure a consistent, high-quality service that provides our partners with a distinct competitive advantage.”<\/p>\n
Corrie Beggs, group commercial director, said White\u2019s appointment to this role “reflects TyreCall\u2019s commitment to investing in top-tier talent to drive the business forward”.<\/p>\n
Frank White can be contacted directly via email on frank.white@tyrecall.ie or via phone on +353872520346.<\/p>\n","protected":false},"excerpt":{"rendered":"
TyreCall has announced the appointment of Frank White as head of trading for Off-Highway tyres, as the company looks to strengthen its specialist tyre division across both the Republic of Ireland and Northern Ireland.<\/p>\n","protected":false},"author":104,"featured_media":41566,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[654,1],"tags":[],"class_list":["post-41565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-irish-news","category-news"],"yoast_head":"\n