![\"\"](\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2025\/11\/Screen-Shot-2025-11-12-at-10.13.15-AM.png\")
<\/p>\nThe Irish Tyre Industry Association (ITIA), in partnership with the Sustainable Energy Authority of Ireland (SEAI) have launched a new consumer-focused campaign aimed at raising awareness of the EU Tyre Labelling Regulation (EU 2020\/740).<\/p>\n
This initiative is designed to empower consumers with knowledge about tyre performance, while offering ITIA members a valuable opportunity to enhance customer service, engagement, and sales.<\/p>\n
<\/p>\n
Why Tyre Labels Matter<\/strong> Supporting ITIA Members<\/strong> \u2022 A poster to display in-store These materials are designed to facilitate conversations with customers about tyre performance, safety, and sustainability, helping members deliver enhanced service and build trust.<\/p>\n Benefits for ITIA Members<\/strong> Enhance Customer Engagement<\/strong> Get Involved<\/strong> The ITIA will support this initiative with its own social media campaign so it is urging all members to like follow and share online.<\/p>\n","protected":false},"excerpt":{"rendered":" The Irish Tyre Industry Association (ITIA), in partnership with the Sustainable Energy Authority of Ireland (SEAI) have launched a new consumer-focused campaign aimed at raising awareness of the EU Tyre Labelling Regulation (EU 2020\/740).<\/p>\n","protected":false},"author":3,"featured_media":40610,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[654,1],"tags":[],"class_list":["post-40609","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-irish-news","category-news"],"yoast_head":"\n
\nTyres contribute to 20\u201330 per cent of a vehicle\u2019s overall energy consumption, making them a critical factor in fuel efficiency, safety, and environmental impact. The EU tyre label provides clear, standardised information on:<\/p>\n\n
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\nTo assist members in promoting tyre label awareness, the ITIA will distribute a campaign pack to all member locations. This includes:<\/p>\n
\n\u2022 Leaflets for customer education
\n\u2022 A counter-top unit to highlight tyre label information at point of sale<\/p>\n![\"\"](\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2025\/11\/Screen-Shot-2025-11-12-at-10.13.53-AM.png\")
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\nThis campaign is more than just consumer education\u2014it\u2019s a strategic tool for ITIA members to:<\/p>\n
\nBy explaining tyre labels clearly, members can build trust and demonstrate expertise. Customers appreciate transparency and guidance, especially when it relates to safety and cost savings.
\nImprove Sales Conversion<\/strong>
\nEducated customers are more likely to invest in higher-rated tyres when they understand the long-term benefits. This can lead to increased sales of premium products and up-selling opportunities.
\nSupport Sustainability Goals<\/strong>
\nHelping customers choose tyres that reduce fuel consumption and CO2 emissions aligns the business with Ireland\u2019s broader environ- mental objectives\u2014an increasingly important factor for eco-conscious consumers.
\nDeliver Better Service<\/strong>
\nRegular tyre pressure checks and label-based recommendations improve vehicle performance and tyre longevity, reinforcing the tyre specialist role as a trusted service provider.<\/p>\n
\nThe SEAI has developed campaign materials to support member conversations with customers, including brochures and digital resources available at seai.ie\/tyrelabelling and www.itia.ie, these tools are designed to make it easy for you to integrate tyre label education into your daily operations.<\/p>\n