{"id":40522,"date":"2025-10-29T12:16:05","date_gmt":"2025-10-29T11:16:05","guid":{"rendered":"https:\/\/www.tyretrade.ie\/?p=40522"},"modified":"2025-10-29T12:20:40","modified_gmt":"2025-10-29T11:20:40","slug":"bridgestone-appoints-new-global-ceo","status":"publish","type":"post","link":"https:\/\/www.tyretrade.ie\/index.php\/bridgestone-appoints-new-global-ceo\/40522","title":{"rendered":"Bridgestone appoints new global CEO"},"content":{"rendered":"

Bridgestone Corporation’s board of directors have approved the appointment of Yasuhiro Morita as the company’s new global CEO and representative executive officer, effective 1st January, 2026.<\/p>\n

\"\"
Yasuhiro Morita (left) and outgoing global CEO, Shuichi Ishibashi (Photo: Bridgestone)<\/figcaption><\/figure>\n

He will succeed Shuichi Ishibashi, who will retire from the position at the end of the year and as member of the board when his term expires at Bridgestone\u2019s annual shareholders meeting scheduled to take place next March.<\/p>\n

Morita has been with Bridgestone since 1996, and is promoted to the role from executive vice president and representative executive officer.<\/p>\n","protected":false},"excerpt":{"rendered":"

Bridgestone Corporation’s board of directors have approved the appointment of Yasuhiro Morita as the company’s new global CEO and representative executive officer, effective 1st January, 2026.<\/p>\n","protected":false},"author":104,"featured_media":40525,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,1],"tags":[781],"class_list":["post-40522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bridgestone","category-news","tag-bridgestone"],"yoast_head":"\nBridgestone appoints new global CEO - TyreTrade.ie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tyretrade.ie\/index.php\/bridgestone-appoints-new-global-ceo\/40522\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bridgestone appoints new global CEO - TyreTrade.ie\" \/>\n<meta property=\"og:description\" content=\"Bridgestone Corporation’s board of directors have approved the appointment of Yasuhiro Morita as the company’s new global CEO and representative executive officer, effective 1st January, 2026.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tyretrade.ie\/index.php\/bridgestone-appoints-new-global-ceo\/40522\" \/>\n<meta property=\"og:site_name\" content=\"TyreTrade.ie\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-29T11:16:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-29T11:20:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2025\/10\/Screen-Shot-2025-10-29-at-11.19.05-AM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"395\" \/>\n\t<meta property=\"og:image:height\" content=\"215\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Eoin Cuttle\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eoin Cuttle\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/bridgestone-appoints-new-global-ceo\/40522#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/bridgestone-appoints-new-global-ceo\/40522\"},\"author\":{\"name\":\"Eoin Cuttle\",\"@id\":\"https:\/\/www.tyretrade.ie\/#\/schema\/person\/16f48ea0cc0a931615605574a57df23f\"},\"headline\":\"Bridgestone appoints new global CEO\",\"datePublished\":\"2025-10-29T11:16:05+00:00\",\"dateModified\":\"2025-10-29T11:20:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/bridgestone-appoints-new-global-ceo\/40522\"},\"wordCount\":109,\"publisher\":{\"@id\":\"https:\/\/www.tyretrade.ie\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/bridgestone-appoints-new-global-ceo\/40522#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2025\/10\/Screen-Shot-2025-10-29-at-11.19.05-AM.png\",\"keywords\":[\"Bridgestone\"],\"articleSection\":[\"Bridgestone\",\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/bridgestone-appoints-new-global-ceo\/40522\",\"url\":\"https:\/\/www.tyretrade.ie\/index.php\/bridgestone-appoints-new-global-ceo\/40522\",\"name\":\"Bridgestone appoints new global CEO - TyreTrade.ie\",\"isPartOf\":{\"@id\":\"https:\/\/www.tyretrade.ie\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/bridgestone-appoints-new-global-ceo\/40522#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/bridgestone-appoints-new-global-ceo\/40522#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2025\/10\/Screen-Shot-2025-10-29-at-11.19.05-AM.png\",\"datePublished\":\"2025-10-29T11:16:05+00:00\",\"dateModified\":\"2025-10-29T11:20:40+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/bridgestone-appoints-new-global-ceo\/40522#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.tyretrade.ie\/index.php\/bridgestone-appoints-new-global-ceo\/40522\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/bridgestone-appoints-new-global-ceo\/40522#primaryimage\",\"url\":\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2025\/10\/Screen-Shot-2025-10-29-at-11.19.05-AM.png\",\"contentUrl\":\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2025\/10\/Screen-Shot-2025-10-29-at-11.19.05-AM.png\",\"width\":395,\"height\":215,\"caption\":\"Yasuhiro Morita (left) and Shuichi Ishibashi\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/bridgestone-appoints-new-global-ceo\/40522#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.tyretrade.ie\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Bridgestone appoints new global CEO\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.tyretrade.ie\/#website\",\"url\":\"https:\/\/www.tyretrade.ie\/\",\"name\":\"TyreTrade.ie\",\"description\":\"Ireland's Publication for the Tyre & associated Industries\",\"publisher\":{\"@id\":\"https:\/\/www.tyretrade.ie\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.tyretrade.ie\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.tyretrade.ie\/#organization\",\"name\":\"TyreTrade.ie\",\"url\":\"https:\/\/www.tyretrade.ie\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.tyretrade.ie\/#\/schema\/logo\/image\/\",\"url\":\"http:\/\/www.tyretrade.ie\/wp-content\/uploads\/2014\/02\/www.tyretrade.jpg\",\"contentUrl\":\"http:\/\/www.tyretrade.ie\/wp-content\/uploads\/2014\/02\/www.tyretrade.jpg\",\"width\":615,\"height\":300,\"caption\":\"TyreTrade.ie\"},\"image\":{\"@id\":\"https:\/\/www.tyretrade.ie\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.tyretrade.ie\/#\/schema\/person\/16f48ea0cc0a931615605574a57df23f\",\"name\":\"Eoin Cuttle\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.tyretrade.ie\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/72cef08f9d091509671600c5533b9abc7f6fa60c397939a1fd96da0e777509d3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/72cef08f9d091509671600c5533b9abc7f6fa60c397939a1fd96da0e777509d3?s=96&d=mm&r=g\",\"caption\":\"Eoin Cuttle\"},\"url\":\"https:\/\/www.tyretrade.ie\/index.php\/author\/eoin-cuttle\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Bridgestone appoints new global CEO - TyreTrade.ie","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.tyretrade.ie\/index.php\/bridgestone-appoints-new-global-ceo\/40522","og_locale":"en_US","og_type":"article","og_title":"Bridgestone appoints new global CEO - TyreTrade.ie","og_description":"Bridgestone Corporation’s board of directors have approved the appointment of Yasuhiro Morita as the company’s new global CEO and representative executive officer, effective 1st January, 2026.","og_url":"https:\/\/www.tyretrade.ie\/index.php\/bridgestone-appoints-new-global-ceo\/40522","og_site_name":"TyreTrade.ie","article_published_time":"2025-10-29T11:16:05+00:00","article_modified_time":"2025-10-29T11:20:40+00:00","og_image":[{"width":395,"height":215,"url":"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2025\/10\/Screen-Shot-2025-10-29-at-11.19.05-AM.png","type":"image\/png"}],"author":"Eoin Cuttle","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Eoin Cuttle","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.tyretrade.ie\/index.php\/bridgestone-appoints-new-global-ceo\/40522#article","isPartOf":{"@id":"https:\/\/www.tyretrade.ie\/index.php\/bridgestone-appoints-new-global-ceo\/40522"},"author":{"name":"Eoin Cuttle","@id":"https:\/\/www.tyretrade.ie\/#\/schema\/person\/16f48ea0cc0a931615605574a57df23f"},"headline":"Bridgestone appoints new global CEO","datePublished":"2025-10-29T11:16:05+00:00","dateModified":"2025-10-29T11:20:40+00:00","mainEntityOfPage":{"@id":"https:\/\/www.tyretrade.ie\/index.php\/bridgestone-appoints-new-global-ceo\/40522"},"wordCount":109,"publisher":{"@id":"https:\/\/www.tyretrade.ie\/#organization"},"image":{"@id":"https:\/\/www.tyretrade.ie\/index.php\/bridgestone-appoints-new-global-ceo\/40522#primaryimage"},"thumbnailUrl":"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2025\/10\/Screen-Shot-2025-10-29-at-11.19.05-AM.png","keywords":["Bridgestone"],"articleSection":["Bridgestone","News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.tyretrade.ie\/index.php\/bridgestone-appoints-new-global-ceo\/40522","url":"https:\/\/www.tyretrade.ie\/index.php\/bridgestone-appoints-new-global-ceo\/40522","name":"Bridgestone appoints new global CEO - TyreTrade.ie","isPartOf":{"@id":"https:\/\/www.tyretrade.ie\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.tyretrade.ie\/index.php\/bridgestone-appoints-new-global-ceo\/40522#primaryimage"},"image":{"@id":"https:\/\/www.tyretrade.ie\/index.php\/bridgestone-appoints-new-global-ceo\/40522#primaryimage"},"thumbnailUrl":"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2025\/10\/Screen-Shot-2025-10-29-at-11.19.05-AM.png","datePublished":"2025-10-29T11:16:05+00:00","dateModified":"2025-10-29T11:20:40+00:00","breadcrumb":{"@id":"https:\/\/www.tyretrade.ie\/index.php\/bridgestone-appoints-new-global-ceo\/40522#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.tyretrade.ie\/index.php\/bridgestone-appoints-new-global-ceo\/40522"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.tyretrade.ie\/index.php\/bridgestone-appoints-new-global-ceo\/40522#primaryimage","url":"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2025\/10\/Screen-Shot-2025-10-29-at-11.19.05-AM.png","contentUrl":"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2025\/10\/Screen-Shot-2025-10-29-at-11.19.05-AM.png","width":395,"height":215,"caption":"Yasuhiro Morita (left) and Shuichi Ishibashi"},{"@type":"BreadcrumbList","@id":"https:\/\/www.tyretrade.ie\/index.php\/bridgestone-appoints-new-global-ceo\/40522#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.tyretrade.ie\/"},{"@type":"ListItem","position":2,"name":"Bridgestone appoints new global CEO"}]},{"@type":"WebSite","@id":"https:\/\/www.tyretrade.ie\/#website","url":"https:\/\/www.tyretrade.ie\/","name":"TyreTrade.ie","description":"Ireland's Publication for the Tyre & associated Industries","publisher":{"@id":"https:\/\/www.tyretrade.ie\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.tyretrade.ie\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.tyretrade.ie\/#organization","name":"TyreTrade.ie","url":"https:\/\/www.tyretrade.ie\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.tyretrade.ie\/#\/schema\/logo\/image\/","url":"http:\/\/www.tyretrade.ie\/wp-content\/uploads\/2014\/02\/www.tyretrade.jpg","contentUrl":"http:\/\/www.tyretrade.ie\/wp-content\/uploads\/2014\/02\/www.tyretrade.jpg","width":615,"height":300,"caption":"TyreTrade.ie"},"image":{"@id":"https:\/\/www.tyretrade.ie\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.tyretrade.ie\/#\/schema\/person\/16f48ea0cc0a931615605574a57df23f","name":"Eoin Cuttle","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.tyretrade.ie\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/72cef08f9d091509671600c5533b9abc7f6fa60c397939a1fd96da0e777509d3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/72cef08f9d091509671600c5533b9abc7f6fa60c397939a1fd96da0e777509d3?s=96&d=mm&r=g","caption":"Eoin Cuttle"},"url":"https:\/\/www.tyretrade.ie\/index.php\/author\/eoin-cuttle"}]}},"_links":{"self":[{"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/posts\/40522","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/users\/104"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/comments?post=40522"}],"version-history":[{"count":3,"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/posts\/40522\/revisions"}],"predecessor-version":[{"id":40527,"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/posts\/40522\/revisions\/40527"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/media\/40525"}],"wp:attachment":[{"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/media?parent=40522"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/categories?post=40522"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/tags?post=40522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}