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<\/p>\nFollowing the recent announcement that Cooper Tires will become Goodyear\u2019s predominant second-tier consumer brand in EMEA, the company has now shared further strategic details.<\/p>\n
With significant investments in product development and building on its strong heritage dating back to 1914, Cooper will offer a wide range of passenger, 4×4, and light truck products across all seasonality and consumer vehicle types.<\/p>\n
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\u201cCooper Tires is entering a new chapter,\u201d said Ben Glesener, senior technology director, product development, consumer EMEA. \u201cKnown for producing dependable tyres that deliver on their promises, we will continue to bring a reliable, high-performing range to the market by leveraging proven technologies from across our portfolio. The enhanced range will continue to deliver on Cooper\u2019s track record of reliability and performance.\u201d<\/p>\n
\u201cWith more than 500 SKUs across Passenger, 4×4, and Light Truck segments, Cooper\u2019s offering starting in 2026 will be both broad and deep, ready to meet the evolving needs of drivers,\u201d added Glesener.<\/p>\n
The brand says its renowned 4×4 specialisation remains a cornerstone of its identity. The Discoverer AT3 Sport 2 will continue as one of the 4×4 hero products, supported by a lineup of 33 SKUs.<\/p>\n
By January 2026, Cooper states that its consumer summer range will be fully available in EMEA, followed by the all-season range throughout Q1 and a full winter range by mid-2026.<\/p>\n
\u201cIn 2026, Cooper Tires will stand out in the tier-2 consumer space with a product portfolio that consistently delivers quality and durability\u2014building on the renowned Cooper heritage consumers can depend on,\u201d concluded Glesener.<\/p>\n","protected":false},"excerpt":{"rendered":"
Following the recent announcement that Cooper Tires will become Goodyear\u2019s predominant second-tier consumer brand in EMEA, the company has now shared further strategic details.<\/p>\n","protected":false},"author":104,"featured_media":40505,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[454,1],"tags":[659],"class_list":["post-40504","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cooper","category-news","tag-cooper-2"],"yoast_head":"\n