{"id":40478,"date":"2025-10-22T11:35:12","date_gmt":"2025-10-22T10:35:12","guid":{"rendered":"https:\/\/www.tyretrade.ie\/?p=40478"},"modified":"2025-10-22T11:35:12","modified_gmt":"2025-10-22T10:35:12","slug":"kumho-wintercraft-wp52-earns-highest-auto-bild-rating","status":"publish","type":"post","link":"https:\/\/www.tyretrade.ie\/index.php\/kumho-wintercraft-wp52-earns-highest-auto-bild-rating\/40478","title":{"rendered":"Kumho WinterCraft WP52+ earns highest Auto Bild rating"},"content":{"rendered":"<p>Kumho Tire\u2019s WinterCraft WP52+ finished in third place out of 51 brands and earned the top \u201cExemplary\u201d rating in Auto Bild\u2019s 2025 winter tyre test, a benchmark assessment by the leading European car magazine.<!--more--><\/p>\n<p>The Germany publications evaluated 51 winter tyres from leading brands available in the European market, assessing key performance criteria such as handling and braking on snowy, dry, and wet surfaces.<\/p>\n<p>Kumho Tire\u2019s new European winter tyre, the WinterCraft WP52+, earned high praise for its exceptional driving performance and stability across all road conditions, securing third place overall and the top-tier \u201cExemplary\u201d rating.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-40479 aligncenter\" src=\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2025\/10\/editorImgViewer.jpg\" alt=\"\" width=\"731\" height=\"411\" srcset=\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2025\/10\/editorImgViewer.jpg 1060w, https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2025\/10\/editorImgViewer-300x169.jpg 300w, https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2025\/10\/editorImgViewer-1024x576.jpg 1024w, https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2025\/10\/editorImgViewer-768x432.jpg 768w\" sizes=\"auto, (max-width: 731px) 100vw, 731px\" \/><\/p>\n<p>Kumho says its WinterCraft WP52+ is a premium tyre optimised for European winter road conditions. It features a specially formulated rubber compound enriched with natural ingredients to ensure exceptional grip and precise handling, even on snow-covered surfaces. <\/p>\n<p>The tyre\u2019s snow-optimised tread pattern and advanced drainage design minimise hydroplaning and provide superior traction and braking performance, ensuring safe and confident driving in all winter environments.<\/p>\n<p>To meet the evolving demands of the electric vehicle market \u2014 including reduced noise and enhanced wear resistance \u2014 Kumho Tire has applied its proprietary EV technology across all available sizes. This ensures optimal performance for both internal combustion engine and electric vehicles. <\/p>\n<p>The range includes tyres featuring HLC (high load capacity) technology that is specifically designed to deliver outstanding performance for high-load vehicles.<\/p>\n<p>\u201cEarning the \u2018Exemplary\u2019 rating in the Auto Bild test is a clear testament to Kumho Tire\u2019s technological excellence and quality, which are now fully recognised in the European market,\u201d said Tony Gangseung Lee, head of the European sales division. <\/p>\n<p>\u201cBuilding on this achievement, we will accelerate our expansion in the European premium winter tyre market and redouble our efforts to become a premium brand in global markets.\u201d<\/p>\n<p>In addition to Auto Bild\u2019s recognition, the WinterCraft WP52+ achieved outstanding results in a comparative product test conducted by the T\u00dcV S\u00dcD testing and certification organisation, reaffirming its superior quality. <\/p>\n<p>Kumho Tire says it will continue to strengthen its research and development, expand strategic investments, and enhance its sales and marketing competitiveness to &#8220;deliver high-performance products that meet the needs of customers worldwide, as it establishes itself as a premium global brand&#8221;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kumho Tire\u2019s WinterCraft WP52+ finished in third place out of 51 brands and earned the top \u201cExemplary\u201d rating in Auto Bild\u2019s 2025 winter tyre test, a benchmark assessment by the leading European car magazine.<\/p>\n","protected":false},"author":104,"featured_media":40479,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[136,1],"tags":[794],"class_list":["post-40478","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kumho","category-news","tag-kumho"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kumho WinterCraft WP52+ earns highest Auto Bild rating - TyreTrade.ie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tyretrade.ie\/index.php\/kumho-wintercraft-wp52-earns-highest-auto-bild-rating\/40478\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kumho WinterCraft WP52+ earns highest Auto Bild rating - TyreTrade.ie\" \/>\n<meta property=\"og:description\" content=\"Kumho Tire\u2019s WinterCraft WP52+ finished in third place out of 51 brands and earned the top \u201cExemplary\u201d rating in Auto Bild\u2019s 2025 winter tyre test, a benchmark assessment by the leading European car magazine.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tyretrade.ie\/index.php\/kumho-wintercraft-wp52-earns-highest-auto-bild-rating\/40478\" \/>\n<meta property=\"og:site_name\" content=\"TyreTrade.ie\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-22T10:35:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2025\/10\/editorImgViewer.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1060\" \/>\n\t<meta property=\"og:image:height\" content=\"596\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Eoin Cuttle\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eoin Cuttle\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/kumho-wintercraft-wp52-earns-highest-auto-bild-rating\/40478#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/kumho-wintercraft-wp52-earns-highest-auto-bild-rating\/40478\"},\"author\":{\"name\":\"Eoin Cuttle\",\"@id\":\"https:\/\/www.tyretrade.ie\/#\/schema\/person\/16f48ea0cc0a931615605574a57df23f\"},\"headline\":\"Kumho WinterCraft WP52+ earns highest Auto Bild rating\",\"datePublished\":\"2025-10-22T10:35:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/kumho-wintercraft-wp52-earns-highest-auto-bild-rating\/40478\"},\"wordCount\":374,\"publisher\":{\"@id\":\"https:\/\/www.tyretrade.ie\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/kumho-wintercraft-wp52-earns-highest-auto-bild-rating\/40478#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2025\/10\/editorImgViewer.jpg\",\"keywords\":[\"Kumho\"],\"articleSection\":[\"Kumho\",\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/kumho-wintercraft-wp52-earns-highest-auto-bild-rating\/40478\",\"url\":\"https:\/\/www.tyretrade.ie\/index.php\/kumho-wintercraft-wp52-earns-highest-auto-bild-rating\/40478\",\"name\":\"Kumho WinterCraft WP52+ earns highest Auto Bild rating - TyreTrade.ie\",\"isPartOf\":{\"@id\":\"https:\/\/www.tyretrade.ie\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/kumho-wintercraft-wp52-earns-highest-auto-bild-rating\/40478#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/kumho-wintercraft-wp52-earns-highest-auto-bild-rating\/40478#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2025\/10\/editorImgViewer.jpg\",\"datePublished\":\"2025-10-22T10:35:12+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/kumho-wintercraft-wp52-earns-highest-auto-bild-rating\/40478#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.tyretrade.ie\/index.php\/kumho-wintercraft-wp52-earns-highest-auto-bild-rating\/40478\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/kumho-wintercraft-wp52-earns-highest-auto-bild-rating\/40478#primaryimage\",\"url\":\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2025\/10\/editorImgViewer.jpg\",\"contentUrl\":\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2025\/10\/editorImgViewer.jpg\",\"width\":1060,\"height\":596},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/kumho-wintercraft-wp52-earns-highest-auto-bild-rating\/40478#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.tyretrade.ie\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Kumho WinterCraft WP52+ earns highest Auto Bild rating\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.tyretrade.ie\/#website\",\"url\":\"https:\/\/www.tyretrade.ie\/\",\"name\":\"TyreTrade.ie\",\"description\":\"Ireland&#039;s Publication for the Tyre &amp; associated Industries\",\"publisher\":{\"@id\":\"https:\/\/www.tyretrade.ie\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.tyretrade.ie\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.tyretrade.ie\/#organization\",\"name\":\"TyreTrade.ie\",\"url\":\"https:\/\/www.tyretrade.ie\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.tyretrade.ie\/#\/schema\/logo\/image\/\",\"url\":\"http:\/\/www.tyretrade.ie\/wp-content\/uploads\/2014\/02\/www.tyretrade.jpg\",\"contentUrl\":\"http:\/\/www.tyretrade.ie\/wp-content\/uploads\/2014\/02\/www.tyretrade.jpg\",\"width\":615,\"height\":300,\"caption\":\"TyreTrade.ie\"},\"image\":{\"@id\":\"https:\/\/www.tyretrade.ie\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.tyretrade.ie\/#\/schema\/person\/16f48ea0cc0a931615605574a57df23f\",\"name\":\"Eoin Cuttle\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.tyretrade.ie\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/72cef08f9d091509671600c5533b9abc7f6fa60c397939a1fd96da0e777509d3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/72cef08f9d091509671600c5533b9abc7f6fa60c397939a1fd96da0e777509d3?s=96&d=mm&r=g\",\"caption\":\"Eoin Cuttle\"},\"url\":\"https:\/\/www.tyretrade.ie\/index.php\/author\/eoin-cuttle\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Kumho WinterCraft WP52+ earns highest Auto Bild rating - TyreTrade.ie","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.tyretrade.ie\/index.php\/kumho-wintercraft-wp52-earns-highest-auto-bild-rating\/40478","og_locale":"en_US","og_type":"article","og_title":"Kumho WinterCraft WP52+ earns highest Auto Bild rating - TyreTrade.ie","og_description":"Kumho Tire\u2019s WinterCraft WP52+ finished in third place out of 51 brands and earned the top \u201cExemplary\u201d rating in Auto Bild\u2019s 2025 winter tyre test, a benchmark assessment by the leading European car magazine.","og_url":"https:\/\/www.tyretrade.ie\/index.php\/kumho-wintercraft-wp52-earns-highest-auto-bild-rating\/40478","og_site_name":"TyreTrade.ie","article_published_time":"2025-10-22T10:35:12+00:00","og_image":[{"width":1060,"height":596,"url":"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2025\/10\/editorImgViewer.jpg","type":"image\/jpeg"}],"author":"Eoin Cuttle","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Eoin Cuttle","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.tyretrade.ie\/index.php\/kumho-wintercraft-wp52-earns-highest-auto-bild-rating\/40478#article","isPartOf":{"@id":"https:\/\/www.tyretrade.ie\/index.php\/kumho-wintercraft-wp52-earns-highest-auto-bild-rating\/40478"},"author":{"name":"Eoin Cuttle","@id":"https:\/\/www.tyretrade.ie\/#\/schema\/person\/16f48ea0cc0a931615605574a57df23f"},"headline":"Kumho WinterCraft WP52+ earns highest Auto Bild rating","datePublished":"2025-10-22T10:35:12+00:00","mainEntityOfPage":{"@id":"https:\/\/www.tyretrade.ie\/index.php\/kumho-wintercraft-wp52-earns-highest-auto-bild-rating\/40478"},"wordCount":374,"publisher":{"@id":"https:\/\/www.tyretrade.ie\/#organization"},"image":{"@id":"https:\/\/www.tyretrade.ie\/index.php\/kumho-wintercraft-wp52-earns-highest-auto-bild-rating\/40478#primaryimage"},"thumbnailUrl":"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2025\/10\/editorImgViewer.jpg","keywords":["Kumho"],"articleSection":["Kumho","News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.tyretrade.ie\/index.php\/kumho-wintercraft-wp52-earns-highest-auto-bild-rating\/40478","url":"https:\/\/www.tyretrade.ie\/index.php\/kumho-wintercraft-wp52-earns-highest-auto-bild-rating\/40478","name":"Kumho WinterCraft WP52+ earns highest Auto Bild rating - TyreTrade.ie","isPartOf":{"@id":"https:\/\/www.tyretrade.ie\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.tyretrade.ie\/index.php\/kumho-wintercraft-wp52-earns-highest-auto-bild-rating\/40478#primaryimage"},"image":{"@id":"https:\/\/www.tyretrade.ie\/index.php\/kumho-wintercraft-wp52-earns-highest-auto-bild-rating\/40478#primaryimage"},"thumbnailUrl":"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2025\/10\/editorImgViewer.jpg","datePublished":"2025-10-22T10:35:12+00:00","breadcrumb":{"@id":"https:\/\/www.tyretrade.ie\/index.php\/kumho-wintercraft-wp52-earns-highest-auto-bild-rating\/40478#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.tyretrade.ie\/index.php\/kumho-wintercraft-wp52-earns-highest-auto-bild-rating\/40478"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.tyretrade.ie\/index.php\/kumho-wintercraft-wp52-earns-highest-auto-bild-rating\/40478#primaryimage","url":"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2025\/10\/editorImgViewer.jpg","contentUrl":"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2025\/10\/editorImgViewer.jpg","width":1060,"height":596},{"@type":"BreadcrumbList","@id":"https:\/\/www.tyretrade.ie\/index.php\/kumho-wintercraft-wp52-earns-highest-auto-bild-rating\/40478#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.tyretrade.ie\/"},{"@type":"ListItem","position":2,"name":"Kumho WinterCraft WP52+ earns highest Auto Bild rating"}]},{"@type":"WebSite","@id":"https:\/\/www.tyretrade.ie\/#website","url":"https:\/\/www.tyretrade.ie\/","name":"TyreTrade.ie","description":"Ireland&#039;s Publication for the Tyre &amp; associated Industries","publisher":{"@id":"https:\/\/www.tyretrade.ie\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.tyretrade.ie\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.tyretrade.ie\/#organization","name":"TyreTrade.ie","url":"https:\/\/www.tyretrade.ie\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.tyretrade.ie\/#\/schema\/logo\/image\/","url":"http:\/\/www.tyretrade.ie\/wp-content\/uploads\/2014\/02\/www.tyretrade.jpg","contentUrl":"http:\/\/www.tyretrade.ie\/wp-content\/uploads\/2014\/02\/www.tyretrade.jpg","width":615,"height":300,"caption":"TyreTrade.ie"},"image":{"@id":"https:\/\/www.tyretrade.ie\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.tyretrade.ie\/#\/schema\/person\/16f48ea0cc0a931615605574a57df23f","name":"Eoin Cuttle","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.tyretrade.ie\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/72cef08f9d091509671600c5533b9abc7f6fa60c397939a1fd96da0e777509d3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/72cef08f9d091509671600c5533b9abc7f6fa60c397939a1fd96da0e777509d3?s=96&d=mm&r=g","caption":"Eoin Cuttle"},"url":"https:\/\/www.tyretrade.ie\/index.php\/author\/eoin-cuttle"}]}},"_links":{"self":[{"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/posts\/40478","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/users\/104"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/comments?post=40478"}],"version-history":[{"count":1,"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/posts\/40478\/revisions"}],"predecessor-version":[{"id":40480,"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/posts\/40478\/revisions\/40480"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/media\/40479"}],"wp:attachment":[{"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/media?parent=40478"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/categories?post=40478"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/tags?post=40478"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}