{"id":40197,"date":"2025-09-11T17:14:13","date_gmt":"2025-09-11T16:14:13","guid":{"rendered":"https:\/\/www.tyretrade.ie\/?p=40197"},"modified":"2025-09-11T17:14:13","modified_gmt":"2025-09-11T16:14:13","slug":"aston-martin-to-adapt-pirelli-cyber-tyre-technology","status":"publish","type":"post","link":"https:\/\/www.tyretrade.ie\/index.php\/aston-martin-to-adapt-pirelli-cyber-tyre-technology\/40197","title":{"rendered":"Aston Martin to adapt Pirelli Cyber Tyre technology"},"content":{"rendered":"

Pirelli and Aston Martin have agreed to collaborate on the integration of Pirelli\u2019s Cyber Tyre technology into the British performance brand\u2019s future vehicles.<\/p>\n

Pirelli claims Cyber Tyre is the first system in the world, able to collect data and information from sensors located directly in the tyres themselves, process that data with Pirelli\u2019s proprietary software and algorithms and, in real time, communicate with the vehicle\u2019s electronics to create new functionalities integrated within the driving and control systems.<\/p>\n

\"\"<\/p>\n

Cyber Tyre, thanks to the cooperation with Bosch Engineering, will be fully integrated within the electronic architecture that governs the vehicle\u2019s dynamics in future Aston Martin models.<\/p>\n

Pirelli Cyber Tyre technology enables the car to gather crucial information from the tyres via sensors positioned in the inner part of the tread. This information, processed with Pirelli\u2019s exclusive algorithms, is transmitted to an electronic control unit which optimises the vehicle\u2019s dynamics.<\/p>\n

This way the main electronic dynamic driving systems performance – including ESP, ABS and traction control – are enhanced by a comprehensive set of tyre data not previously available.<\/p>\n

Both Aston Martin and Pirelli say they are dedicated to “creating incredible ultra-luxury performance sports cars” and the addition of Pirelli\u2019s Cyber Tyre system is “a further technology step enabling Aston Martin\u2019s class leading performance”.<\/p>\n","protected":false},"excerpt":{"rendered":"

Pirelli and Aston Martin have agreed to collaborate on the integration of Pirelli\u2019s Cyber Tyre technology into the British performance brand\u2019s future vehicles.<\/p>\n","protected":false},"author":104,"featured_media":40198,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,33],"tags":[783],"class_list":["post-40197","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-pirelli","tag-pirelli"],"yoast_head":"\nAston Martin to adapt Pirelli Cyber Tyre technology - TyreTrade.ie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tyretrade.ie\/index.php\/aston-martin-to-adapt-pirelli-cyber-tyre-technology\/40197\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aston Martin to adapt Pirelli Cyber Tyre technology - TyreTrade.ie\" \/>\n<meta property=\"og:description\" content=\"Pirelli and Aston Martin have agreed to collaborate on the integration of Pirelli\u2019s Cyber Tyre technology into the British performance brand\u2019s future vehicles.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tyretrade.ie\/index.php\/aston-martin-to-adapt-pirelli-cyber-tyre-technology\/40197\" \/>\n<meta property=\"og:site_name\" content=\"TyreTrade.ie\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-11T16:14:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2025\/09\/cybertyre-eng-10092024.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1149\" \/>\n\t<meta property=\"og:image:height\" content=\"809\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Eoin Cuttle\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eoin Cuttle\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/aston-martin-to-adapt-pirelli-cyber-tyre-technology\/40197#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/aston-martin-to-adapt-pirelli-cyber-tyre-technology\/40197\"},\"author\":{\"name\":\"Eoin Cuttle\",\"@id\":\"https:\/\/www.tyretrade.ie\/#\/schema\/person\/16f48ea0cc0a931615605574a57df23f\"},\"headline\":\"Aston Martin to adapt Pirelli Cyber Tyre technology\",\"datePublished\":\"2025-09-11T16:14:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/aston-martin-to-adapt-pirelli-cyber-tyre-technology\/40197\"},\"wordCount\":228,\"publisher\":{\"@id\":\"https:\/\/www.tyretrade.ie\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/aston-martin-to-adapt-pirelli-cyber-tyre-technology\/40197#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2025\/09\/cybertyre-eng-10092024.jpg\",\"keywords\":[\"Pirelli\"],\"articleSection\":[\"News\",\"Pirelli\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/aston-martin-to-adapt-pirelli-cyber-tyre-technology\/40197\",\"url\":\"https:\/\/www.tyretrade.ie\/index.php\/aston-martin-to-adapt-pirelli-cyber-tyre-technology\/40197\",\"name\":\"Aston Martin to adapt Pirelli Cyber Tyre technology - TyreTrade.ie\",\"isPartOf\":{\"@id\":\"https:\/\/www.tyretrade.ie\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/aston-martin-to-adapt-pirelli-cyber-tyre-technology\/40197#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/aston-martin-to-adapt-pirelli-cyber-tyre-technology\/40197#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2025\/09\/cybertyre-eng-10092024.jpg\",\"datePublished\":\"2025-09-11T16:14:13+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/aston-martin-to-adapt-pirelli-cyber-tyre-technology\/40197#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.tyretrade.ie\/index.php\/aston-martin-to-adapt-pirelli-cyber-tyre-technology\/40197\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/aston-martin-to-adapt-pirelli-cyber-tyre-technology\/40197#primaryimage\",\"url\":\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2025\/09\/cybertyre-eng-10092024.jpg\",\"contentUrl\":\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2025\/09\/cybertyre-eng-10092024.jpg\",\"width\":1149,\"height\":809},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/aston-martin-to-adapt-pirelli-cyber-tyre-technology\/40197#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.tyretrade.ie\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Aston Martin to adapt Pirelli Cyber Tyre technology\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.tyretrade.ie\/#website\",\"url\":\"https:\/\/www.tyretrade.ie\/\",\"name\":\"TyreTrade.ie\",\"description\":\"Ireland's Publication for the Tyre & associated Industries\",\"publisher\":{\"@id\":\"https:\/\/www.tyretrade.ie\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.tyretrade.ie\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.tyretrade.ie\/#organization\",\"name\":\"TyreTrade.ie\",\"url\":\"https:\/\/www.tyretrade.ie\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.tyretrade.ie\/#\/schema\/logo\/image\/\",\"url\":\"http:\/\/www.tyretrade.ie\/wp-content\/uploads\/2014\/02\/www.tyretrade.jpg\",\"contentUrl\":\"http:\/\/www.tyretrade.ie\/wp-content\/uploads\/2014\/02\/www.tyretrade.jpg\",\"width\":615,\"height\":300,\"caption\":\"TyreTrade.ie\"},\"image\":{\"@id\":\"https:\/\/www.tyretrade.ie\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.tyretrade.ie\/#\/schema\/person\/16f48ea0cc0a931615605574a57df23f\",\"name\":\"Eoin Cuttle\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.tyretrade.ie\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/72cef08f9d091509671600c5533b9abc7f6fa60c397939a1fd96da0e777509d3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/72cef08f9d091509671600c5533b9abc7f6fa60c397939a1fd96da0e777509d3?s=96&d=mm&r=g\",\"caption\":\"Eoin Cuttle\"},\"url\":\"https:\/\/www.tyretrade.ie\/index.php\/author\/eoin-cuttle\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Aston Martin to adapt Pirelli Cyber Tyre technology - TyreTrade.ie","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.tyretrade.ie\/index.php\/aston-martin-to-adapt-pirelli-cyber-tyre-technology\/40197","og_locale":"en_US","og_type":"article","og_title":"Aston Martin to adapt Pirelli Cyber Tyre technology - TyreTrade.ie","og_description":"Pirelli and Aston Martin have agreed to collaborate on the integration of Pirelli\u2019s Cyber Tyre technology into the British performance brand\u2019s future vehicles.","og_url":"https:\/\/www.tyretrade.ie\/index.php\/aston-martin-to-adapt-pirelli-cyber-tyre-technology\/40197","og_site_name":"TyreTrade.ie","article_published_time":"2025-09-11T16:14:13+00:00","og_image":[{"width":1149,"height":809,"url":"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2025\/09\/cybertyre-eng-10092024.jpg","type":"image\/jpeg"}],"author":"Eoin Cuttle","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Eoin Cuttle","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.tyretrade.ie\/index.php\/aston-martin-to-adapt-pirelli-cyber-tyre-technology\/40197#article","isPartOf":{"@id":"https:\/\/www.tyretrade.ie\/index.php\/aston-martin-to-adapt-pirelli-cyber-tyre-technology\/40197"},"author":{"name":"Eoin Cuttle","@id":"https:\/\/www.tyretrade.ie\/#\/schema\/person\/16f48ea0cc0a931615605574a57df23f"},"headline":"Aston Martin to adapt Pirelli Cyber Tyre technology","datePublished":"2025-09-11T16:14:13+00:00","mainEntityOfPage":{"@id":"https:\/\/www.tyretrade.ie\/index.php\/aston-martin-to-adapt-pirelli-cyber-tyre-technology\/40197"},"wordCount":228,"publisher":{"@id":"https:\/\/www.tyretrade.ie\/#organization"},"image":{"@id":"https:\/\/www.tyretrade.ie\/index.php\/aston-martin-to-adapt-pirelli-cyber-tyre-technology\/40197#primaryimage"},"thumbnailUrl":"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2025\/09\/cybertyre-eng-10092024.jpg","keywords":["Pirelli"],"articleSection":["News","Pirelli"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.tyretrade.ie\/index.php\/aston-martin-to-adapt-pirelli-cyber-tyre-technology\/40197","url":"https:\/\/www.tyretrade.ie\/index.php\/aston-martin-to-adapt-pirelli-cyber-tyre-technology\/40197","name":"Aston Martin to adapt Pirelli Cyber Tyre technology - TyreTrade.ie","isPartOf":{"@id":"https:\/\/www.tyretrade.ie\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.tyretrade.ie\/index.php\/aston-martin-to-adapt-pirelli-cyber-tyre-technology\/40197#primaryimage"},"image":{"@id":"https:\/\/www.tyretrade.ie\/index.php\/aston-martin-to-adapt-pirelli-cyber-tyre-technology\/40197#primaryimage"},"thumbnailUrl":"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2025\/09\/cybertyre-eng-10092024.jpg","datePublished":"2025-09-11T16:14:13+00:00","breadcrumb":{"@id":"https:\/\/www.tyretrade.ie\/index.php\/aston-martin-to-adapt-pirelli-cyber-tyre-technology\/40197#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.tyretrade.ie\/index.php\/aston-martin-to-adapt-pirelli-cyber-tyre-technology\/40197"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.tyretrade.ie\/index.php\/aston-martin-to-adapt-pirelli-cyber-tyre-technology\/40197#primaryimage","url":"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2025\/09\/cybertyre-eng-10092024.jpg","contentUrl":"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2025\/09\/cybertyre-eng-10092024.jpg","width":1149,"height":809},{"@type":"BreadcrumbList","@id":"https:\/\/www.tyretrade.ie\/index.php\/aston-martin-to-adapt-pirelli-cyber-tyre-technology\/40197#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.tyretrade.ie\/"},{"@type":"ListItem","position":2,"name":"Aston Martin to adapt Pirelli Cyber Tyre technology"}]},{"@type":"WebSite","@id":"https:\/\/www.tyretrade.ie\/#website","url":"https:\/\/www.tyretrade.ie\/","name":"TyreTrade.ie","description":"Ireland's Publication for the Tyre & associated Industries","publisher":{"@id":"https:\/\/www.tyretrade.ie\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.tyretrade.ie\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.tyretrade.ie\/#organization","name":"TyreTrade.ie","url":"https:\/\/www.tyretrade.ie\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.tyretrade.ie\/#\/schema\/logo\/image\/","url":"http:\/\/www.tyretrade.ie\/wp-content\/uploads\/2014\/02\/www.tyretrade.jpg","contentUrl":"http:\/\/www.tyretrade.ie\/wp-content\/uploads\/2014\/02\/www.tyretrade.jpg","width":615,"height":300,"caption":"TyreTrade.ie"},"image":{"@id":"https:\/\/www.tyretrade.ie\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.tyretrade.ie\/#\/schema\/person\/16f48ea0cc0a931615605574a57df23f","name":"Eoin Cuttle","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.tyretrade.ie\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/72cef08f9d091509671600c5533b9abc7f6fa60c397939a1fd96da0e777509d3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/72cef08f9d091509671600c5533b9abc7f6fa60c397939a1fd96da0e777509d3?s=96&d=mm&r=g","caption":"Eoin Cuttle"},"url":"https:\/\/www.tyretrade.ie\/index.php\/author\/eoin-cuttle"}]}},"_links":{"self":[{"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/posts\/40197","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/users\/104"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/comments?post=40197"}],"version-history":[{"count":2,"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/posts\/40197\/revisions"}],"predecessor-version":[{"id":40200,"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/posts\/40197\/revisions\/40200"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/media\/40198"}],"wp:attachment":[{"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/media?parent=40197"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/categories?post=40197"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/tags?post=40197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}