![\"\"](\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2025\/09\/compassod039oro-pieromisanihd1-958x1024.jpg\")
<\/p>\nPirelli has been given the ADI International Compasso d\u2019Oro Award, one of the most recognised prizes in the field of industrial design, which was established in 1954.<\/p>\n
Thanks to its innovative technological features, the Pirelli P Zero E is the first tyre ever to receive this prize, specifically in the Design for Mobility category.<\/p>\n
The ceremony took place during a special international edition of the Compasso d\u2019Oro Awards, which is celebrating its 70th anniversary at Expo 2025 in Osaka, Japan.<\/p>\n
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This year, the Compasso d\u2019Oro Award was inspired by the Expo theme \u2013 ‘Designing Future Society for our Lives’ \u2013 with Pirelli awarded in one of the key areas: Connecting Lives.<\/p>\n
This is about connecting people through the development of technologically advanced products featuring reduced environmental impact, such as the P Zero E: the first tyre in the world designed with an unprecedented percentage of natural and recycled materials, especially in the high-performance segment for which it is intended.<\/p>\n
As a perfect synthesis of industrial design, sustainable innovation, and technology, this tyre represented a revolutionary turning point for the industry.<\/p>\n
The Pirelli P Zero E was launched in 2023 as the first Ultra High Performance tyre in the world with more than 55 per cent bio-based and recycled materials, maintaining performance and safety even in challenging conditions such as wet asphalt.<\/p>\n
Collecting the award, Piero Misani, Pirelli executive vice president and chief technical officer, said: \u201cThis prestigious recognition celebrates Pirelli\u2019s design excellence and the innovative scope of products like P Zero E, confirming the role of research and development as a driver of progress and sustainability.<\/p>\n
Our constant commitment in the field of R&D has made Pirelli a benchmark in the global industry for technological innovation and cutting-edge solutions for future tyre development, thanks to the use of new materials with reduced environmental impact and the increasingly widespread use of advanced artificial intelligence throughout every phase.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Pirelli has been given the ADI International Compasso d\u2019Oro Award, one of the most recognised prizes in the field of industrial design, which was established in 1954.<\/p>\n","protected":false},"author":105,"featured_media":40191,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,33],"tags":[783],"class_list":["post-40190","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-pirelli","tag-pirelli"],"yoast_head":"\n