{"id":40092,"date":"2025-08-27T10:20:14","date_gmt":"2025-08-27T09:20:14","guid":{"rendered":"https:\/\/www.tyretrade.ie\/?p=40092"},"modified":"2025-08-27T15:20:51","modified_gmt":"2025-08-27T14:20:51","slug":"nexen-tire-integrates-driving-simulator-to-accelerate-tyre-development","status":"publish","type":"post","link":"https:\/\/www.tyretrade.ie\/index.php\/nexen-tire-integrates-driving-simulator-to-accelerate-tyre-development\/40092","title":{"rendered":"Nexen Tire integrates driving simulator to accelerate tyre development"},"content":{"rendered":"<p>Nexen Tire has integrated a new &#8220;high dynamic driving simulator&#8221; at its central research institute in Seoul, which will be used to simulates real-world conditions in a virtual environment.<!--more--><\/p>\n<p>By applying vehicle specifications and parameters as if operating on actual roads, the system enables testing of acceleration, steering response, braking, and other performance metrics in a variety of driving conditions.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-40093 aligncenter\" src=\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2025\/08\/701956-1024x683.png\" alt=\"\" width=\"678\" height=\"452\" srcset=\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2025\/08\/701956-1024x683.png 1024w, https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2025\/08\/701956-300x200.png 300w, https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2025\/08\/701956-120x80.png 120w, https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2025\/08\/701956-768x512.png 768w, https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2025\/08\/701956-1536x1025.png 1536w, https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2025\/08\/701956.png 2000w\" sizes=\"auto, (max-width: 678px) 100vw, 678px\" \/><\/p>\n<p>Nexen Tire said the driving simulator is the first to be introduced in the Korean tyre industry and represents a key turning point in advancing tyre research and development with VR and AI technologies.<\/p>\n<p>With the adoption of this simulator, Nexen Tire expects to minimise unnecessary trial-and-error, reduce prototype production and real vehicle testing, and accelerate innovation while cutting costs.<\/p>\n<p>By replacing costly and time-intensive physical road tests with virtual evaluations, engineers can conduct more precise tyre development within limited space and in various conditions.<\/p>\n<p>The simulator will also allow Nexen Tire to more swiftly and accurately meet original equipment (OE) performance requirements from global automakers.<\/p>\n<p>In particular, it is expected to strengthen collaboration in developing tyres for new concept and high-performance vehicles.<\/p>\n<p>Furthermore, Nexen Tire said reduced reliance on prototypes and physical testing will contribute to lowering fossil fuel use and support the company\u2019s ESG commitments.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nexen Tire has integrated a new &#8220;high dynamic driving simulator&#8221; at its central research institute in Seoul, which will be used to simulates real-world conditions in a virtual environment.<\/p>\n","protected":false},"author":104,"featured_media":40093,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,633],"tags":[629],"class_list":["post-40092","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-nexen","tag-nexen-tire"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nexen Tire integrates driving simulator to accelerate tyre development - TyreTrade.ie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tyretrade.ie\/index.php\/nexen-tire-integrates-driving-simulator-to-accelerate-tyre-development\/40092\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nexen Tire integrates driving simulator to accelerate tyre development - TyreTrade.ie\" \/>\n<meta property=\"og:description\" content=\"Nexen Tire has integrated a new &#8220;high dynamic driving simulator&#8221; 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