{"id":39805,"date":"2025-07-16T15:07:05","date_gmt":"2025-07-16T14:07:05","guid":{"rendered":"http:\/\/www.tyretrade.ie\/?p=39805"},"modified":"2025-07-16T15:07:05","modified_gmt":"2025-07-16T14:07:05","slug":"pirelli-celebrates-all-things-p-zero-at-goodwood-festival-of-speed","status":"publish","type":"post","link":"https:\/\/www.tyretrade.ie\/index.php\/pirelli-celebrates-all-things-p-zero-at-goodwood-festival-of-speed\/39805","title":{"rendered":"Pirelli celebrates all things P Zero at Goodwood Festival of Speed"},"content":{"rendered":"<p>Pirelli marked the opening of the 2025 Goodwood Festival of Speed, with a parade of supercars boasting a combined output of over 10,000 horsepower, to celebrate the debut of the fifth generation of its P Zero tyre.<!--more--><\/p>\n<p>The event also honoured the 40th anniversary of a tyre that pioneered the ultra-high performance (UHP) segment when it was introduced in 1985.<\/p>\n<p>Over the decades, the P Zero has equipped the world\u2019s most iconic cars, with more than 3,000 versions developed for specific models: all focused on delivering performance and safety through continuous technological innovation.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-39806 aligncenter\" src=\"http:\/\/www.tyretrade.ie\/wp-content\/uploads\/2025\/07\/pirelli-10000hpforpzeroatgoodwoodfestivalofspeed-startline-1024x576.jpg\" alt=\"\" width=\"678\" height=\"381\" srcset=\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2025\/07\/pirelli-10000hpforpzeroatgoodwoodfestivalofspeed-startline-1024x576.jpg 1024w, https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2025\/07\/pirelli-10000hpforpzeroatgoodwoodfestivalofspeed-startline-300x169.jpg 300w, https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2025\/07\/pirelli-10000hpforpzeroatgoodwoodfestivalofspeed-startline-768x432.jpg 768w, https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2025\/07\/pirelli-10000hpforpzeroatgoodwoodfestivalofspeed-startline-1536x864.jpg 1536w, https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2025\/07\/pirelli-10000hpforpzeroatgoodwoodfestivalofspeed-startline-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 678px) 100vw, 678px\" \/><\/p>\n<p>The cars in the parade tackled the famed Goodwood Hillclimb, the centrepiece of the Festival of Speed, and were selected to showcase the defining traits of the Pirelli P Zero. Leading the lineup was the Ferrari F40, originally fitted with the first-generation P Zero on its 1987 debut.<\/p>\n<p>Next up was the Lancia Delta S4 Stradale, which had been equipped with a \u201czero\u201d version of the iconic tyre two years earlier, featuring a unique tread pattern design that blended slick, intermediate, and wet profiles, as used in motorsport.<\/p>\n<p>Then there was the Lamborghini Urus SE, the very first model homologated with the new fifth-generation P Zero.<\/p>\n<p>Representing the new era of electric hypercars was the Lotus Evija, once the most powerful production car ever launched, equipped with P Zero Trofeo R tyres marked with \u201cElect\u201d: Pirelli\u2019s signature for tyres that are specifically engineered for BEVs and PHEVs.<\/p>\n<p>The McLaren Artura and Pagani Utopia Roadster were the first cars equipped with Pirelli\u2019s Cyber Tyre system as standard. This is the only hardware and software solution capable of collecting real-time data from sensors inside the tyres, which is processed via proprietary algorithms and communicated to the car\u2019s own electronic systems; enabling previously unimaginable levels of functionalities.<\/p>\n<p>The Porsche 911 Carrera 4 GTS, fitted with P Zero R tyres, embodied the balance between performance, safety, and versatility that defines the P Zero family. At the same time, the Aston Martin Vanquish Volante &#8211; the V12 convertible grand tourer &#8211; represented the pure joy of driving.<\/p>\n<p>The future of mobility was symbolised by the BMW Vision Driving Experience: a concept car previewing the brand\u2019s next-generation models.<\/p>\n<p>Closing the 10,000-horsepower parade was a Formula 1 car fitted with 18-inch P Zero tyres, linking road and track to highlight the famed motorsport heritage from which the P Zero was born, and from which it still continues to transfer technology today.<\/p>\n<p>Pirelli P Zero\u2019s innovation also extends to reducing environmental impact: during the Festival of Speed, Pirelli and JLR \u2013 Jaguar Land Rover unveiled the world\u2019s first global-market production tyre made from over 70 per cent bio-based and recycled materials. The tyre, also featuring FSC-certified natural rubber, is a specifically developed P Zero and will be initially available on selected 22-inch wheel options on Range Rover.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pirelli marked the opening of the 2025 Goodwood Festival of Speed, with a parade of supercars boasting a combined output of over 10,000 horsepower, to celebrate the debut of the fifth generation of its P Zero tyre.<\/p>\n","protected":false},"author":104,"featured_media":39806,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,33],"tags":[783],"class_list":["post-39805","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-pirelli","tag-pirelli"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pirelli celebrates all things P Zero at Goodwood Festival of Speed - TyreTrade.ie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tyretrade.ie\/index.php\/pirelli-celebrates-all-things-p-zero-at-goodwood-festival-of-speed\/39805\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pirelli celebrates all things P Zero at Goodwood Festival of Speed - TyreTrade.ie\" \/>\n<meta property=\"og:description\" content=\"Pirelli marked the opening of the 2025 Goodwood Festival of Speed, with a parade of supercars boasting a combined output of over 10,000 horsepower, to celebrate the debut of the fifth generation of its P Zero tyre.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tyretrade.ie\/index.php\/pirelli-celebrates-all-things-p-zero-at-goodwood-festival-of-speed\/39805\" \/>\n<meta property=\"og:site_name\" content=\"TyreTrade.ie\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-16T14:07:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2025\/07\/pirelli-10000hpforpzeroatgoodwoodfestivalofspeed-startline-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Eoin Cuttle\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eoin Cuttle\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/pirelli-celebrates-all-things-p-zero-at-goodwood-festival-of-speed\/39805#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/pirelli-celebrates-all-things-p-zero-at-goodwood-festival-of-speed\/39805\"},\"author\":{\"name\":\"Eoin Cuttle\",\"@id\":\"https:\/\/www.tyretrade.ie\/#\/schema\/person\/16f48ea0cc0a931615605574a57df23f\"},\"headline\":\"Pirelli celebrates all things P Zero at Goodwood Festival of Speed\",\"datePublished\":\"2025-07-16T14:07:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/pirelli-celebrates-all-things-p-zero-at-goodwood-festival-of-speed\/39805\"},\"wordCount\":480,\"publisher\":{\"@id\":\"https:\/\/www.tyretrade.ie\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/pirelli-celebrates-all-things-p-zero-at-goodwood-festival-of-speed\/39805#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2025\/07\/pirelli-10000hpforpzeroatgoodwoodfestivalofspeed-startline-scaled.jpg\",\"keywords\":[\"Pirelli\"],\"articleSection\":[\"News\",\"Pirelli\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/pirelli-celebrates-all-things-p-zero-at-goodwood-festival-of-speed\/39805\",\"url\":\"https:\/\/www.tyretrade.ie\/index.php\/pirelli-celebrates-all-things-p-zero-at-goodwood-festival-of-speed\/39805\",\"name\":\"Pirelli celebrates all things P Zero at Goodwood Festival of Speed - TyreTrade.ie\",\"isPartOf\":{\"@id\":\"https:\/\/www.tyretrade.ie\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/pirelli-celebrates-all-things-p-zero-at-goodwood-festival-of-speed\/39805#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/pirelli-celebrates-all-things-p-zero-at-goodwood-festival-of-speed\/39805#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2025\/07\/pirelli-10000hpforpzeroatgoodwoodfestivalofspeed-startline-scaled.jpg\",\"datePublished\":\"2025-07-16T14:07:05+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/pirelli-celebrates-all-things-p-zero-at-goodwood-festival-of-speed\/39805#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.tyretrade.ie\/index.php\/pirelli-celebrates-all-things-p-zero-at-goodwood-festival-of-speed\/39805\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/pirelli-celebrates-all-things-p-zero-at-goodwood-festival-of-speed\/39805#primaryimage\",\"url\":\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2025\/07\/pirelli-10000hpforpzeroatgoodwoodfestivalofspeed-startline-scaled.jpg\",\"contentUrl\":\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2025\/07\/pirelli-10000hpforpzeroatgoodwoodfestivalofspeed-startline-scaled.jpg\",\"width\":2560,\"height\":1440},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/pirelli-celebrates-all-things-p-zero-at-goodwood-festival-of-speed\/39805#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.tyretrade.ie\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pirelli celebrates all things P Zero at Goodwood Festival of Speed\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.tyretrade.ie\/#website\",\"url\":\"https:\/\/www.tyretrade.ie\/\",\"name\":\"TyreTrade.ie\",\"description\":\"Ireland&#039;s Publication for the Tyre &amp; associated Industries\",\"publisher\":{\"@id\":\"https:\/\/www.tyretrade.ie\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.tyretrade.ie\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.tyretrade.ie\/#organization\",\"name\":\"TyreTrade.ie\",\"url\":\"https:\/\/www.tyretrade.ie\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.tyretrade.ie\/#\/schema\/logo\/image\/\",\"url\":\"http:\/\/www.tyretrade.ie\/wp-content\/uploads\/2014\/02\/www.tyretrade.jpg\",\"contentUrl\":\"http:\/\/www.tyretrade.ie\/wp-content\/uploads\/2014\/02\/www.tyretrade.jpg\",\"width\":615,\"height\":300,\"caption\":\"TyreTrade.ie\"},\"image\":{\"@id\":\"https:\/\/www.tyretrade.ie\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.tyretrade.ie\/#\/schema\/person\/16f48ea0cc0a931615605574a57df23f\",\"name\":\"Eoin Cuttle\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.tyretrade.ie\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/72cef08f9d091509671600c5533b9abc7f6fa60c397939a1fd96da0e777509d3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/72cef08f9d091509671600c5533b9abc7f6fa60c397939a1fd96da0e777509d3?s=96&d=mm&r=g\",\"caption\":\"Eoin Cuttle\"},\"url\":\"https:\/\/www.tyretrade.ie\/index.php\/author\/eoin-cuttle\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Pirelli celebrates all things P Zero at Goodwood Festival of Speed - TyreTrade.ie","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.tyretrade.ie\/index.php\/pirelli-celebrates-all-things-p-zero-at-goodwood-festival-of-speed\/39805","og_locale":"en_US","og_type":"article","og_title":"Pirelli celebrates all things P Zero at Goodwood Festival of Speed - TyreTrade.ie","og_description":"Pirelli marked the opening of the 2025 Goodwood Festival of Speed, with a parade of supercars boasting a combined output of over 10,000 horsepower, to celebrate the debut of the fifth generation of its P Zero tyre.","og_url":"https:\/\/www.tyretrade.ie\/index.php\/pirelli-celebrates-all-things-p-zero-at-goodwood-festival-of-speed\/39805","og_site_name":"TyreTrade.ie","article_published_time":"2025-07-16T14:07:05+00:00","og_image":[{"width":2560,"height":1440,"url":"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2025\/07\/pirelli-10000hpforpzeroatgoodwoodfestivalofspeed-startline-scaled.jpg","type":"image\/jpeg"}],"author":"Eoin Cuttle","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Eoin Cuttle","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.tyretrade.ie\/index.php\/pirelli-celebrates-all-things-p-zero-at-goodwood-festival-of-speed\/39805#article","isPartOf":{"@id":"https:\/\/www.tyretrade.ie\/index.php\/pirelli-celebrates-all-things-p-zero-at-goodwood-festival-of-speed\/39805"},"author":{"name":"Eoin Cuttle","@id":"https:\/\/www.tyretrade.ie\/#\/schema\/person\/16f48ea0cc0a931615605574a57df23f"},"headline":"Pirelli celebrates all things P Zero at Goodwood Festival of Speed","datePublished":"2025-07-16T14:07:05+00:00","mainEntityOfPage":{"@id":"https:\/\/www.tyretrade.ie\/index.php\/pirelli-celebrates-all-things-p-zero-at-goodwood-festival-of-speed\/39805"},"wordCount":480,"publisher":{"@id":"https:\/\/www.tyretrade.ie\/#organization"},"image":{"@id":"https:\/\/www.tyretrade.ie\/index.php\/pirelli-celebrates-all-things-p-zero-at-goodwood-festival-of-speed\/39805#primaryimage"},"thumbnailUrl":"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2025\/07\/pirelli-10000hpforpzeroatgoodwoodfestivalofspeed-startline-scaled.jpg","keywords":["Pirelli"],"articleSection":["News","Pirelli"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.tyretrade.ie\/index.php\/pirelli-celebrates-all-things-p-zero-at-goodwood-festival-of-speed\/39805","url":"https:\/\/www.tyretrade.ie\/index.php\/pirelli-celebrates-all-things-p-zero-at-goodwood-festival-of-speed\/39805","name":"Pirelli celebrates all things P Zero at Goodwood Festival of Speed - TyreTrade.ie","isPartOf":{"@id":"https:\/\/www.tyretrade.ie\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.tyretrade.ie\/index.php\/pirelli-celebrates-all-things-p-zero-at-goodwood-festival-of-speed\/39805#primaryimage"},"image":{"@id":"https:\/\/www.tyretrade.ie\/index.php\/pirelli-celebrates-all-things-p-zero-at-goodwood-festival-of-speed\/39805#primaryimage"},"thumbnailUrl":"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2025\/07\/pirelli-10000hpforpzeroatgoodwoodfestivalofspeed-startline-scaled.jpg","datePublished":"2025-07-16T14:07:05+00:00","breadcrumb":{"@id":"https:\/\/www.tyretrade.ie\/index.php\/pirelli-celebrates-all-things-p-zero-at-goodwood-festival-of-speed\/39805#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.tyretrade.ie\/index.php\/pirelli-celebrates-all-things-p-zero-at-goodwood-festival-of-speed\/39805"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.tyretrade.ie\/index.php\/pirelli-celebrates-all-things-p-zero-at-goodwood-festival-of-speed\/39805#primaryimage","url":"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2025\/07\/pirelli-10000hpforpzeroatgoodwoodfestivalofspeed-startline-scaled.jpg","contentUrl":"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2025\/07\/pirelli-10000hpforpzeroatgoodwoodfestivalofspeed-startline-scaled.jpg","width":2560,"height":1440},{"@type":"BreadcrumbList","@id":"https:\/\/www.tyretrade.ie\/index.php\/pirelli-celebrates-all-things-p-zero-at-goodwood-festival-of-speed\/39805#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.tyretrade.ie\/"},{"@type":"ListItem","position":2,"name":"Pirelli celebrates all things P Zero at Goodwood Festival of Speed"}]},{"@type":"WebSite","@id":"https:\/\/www.tyretrade.ie\/#website","url":"https:\/\/www.tyretrade.ie\/","name":"TyreTrade.ie","description":"Ireland&#039;s Publication for the Tyre &amp; associated Industries","publisher":{"@id":"https:\/\/www.tyretrade.ie\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.tyretrade.ie\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.tyretrade.ie\/#organization","name":"TyreTrade.ie","url":"https:\/\/www.tyretrade.ie\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.tyretrade.ie\/#\/schema\/logo\/image\/","url":"http:\/\/www.tyretrade.ie\/wp-content\/uploads\/2014\/02\/www.tyretrade.jpg","contentUrl":"http:\/\/www.tyretrade.ie\/wp-content\/uploads\/2014\/02\/www.tyretrade.jpg","width":615,"height":300,"caption":"TyreTrade.ie"},"image":{"@id":"https:\/\/www.tyretrade.ie\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.tyretrade.ie\/#\/schema\/person\/16f48ea0cc0a931615605574a57df23f","name":"Eoin Cuttle","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.tyretrade.ie\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/72cef08f9d091509671600c5533b9abc7f6fa60c397939a1fd96da0e777509d3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/72cef08f9d091509671600c5533b9abc7f6fa60c397939a1fd96da0e777509d3?s=96&d=mm&r=g","caption":"Eoin Cuttle"},"url":"https:\/\/www.tyretrade.ie\/index.php\/author\/eoin-cuttle"}]}},"_links":{"self":[{"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/posts\/39805","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/users\/104"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/comments?post=39805"}],"version-history":[{"count":1,"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/posts\/39805\/revisions"}],"predecessor-version":[{"id":39807,"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/posts\/39805\/revisions\/39807"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/media\/39806"}],"wp:attachment":[{"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/media?parent=39805"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/categories?post=39805"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/tags?post=39805"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}