{"id":39736,"date":"2025-07-08T09:04:59","date_gmt":"2025-07-08T08:04:59","guid":{"rendered":"http:\/\/www.tyretrade.ie\/?p=39736"},"modified":"2025-07-08T09:04:59","modified_gmt":"2025-07-08T08:04:59","slug":"radar-tyres-names-olympic-gold-medallist-as-brand-ambassador","status":"publish","type":"post","link":"https:\/\/www.tyretrade.ie\/index.php\/radar-tyres-names-olympic-gold-medallist-as-brand-ambassador\/39736","title":{"rendered":"Radar Tyres names Olympic gold medallist as brand ambassador"},"content":{"rendered":"

Radar Tyres, the flagship brand of Omni United and distributed in Ireland by Mileage Tyres, has appointed Olympic gold medallist Sami Jauhoj\u00e4rvi as its official brand ambassador.<\/p>\n

One of Finland\u2019s most celebrated cross-country skiers, Jauhoj\u00e4rvi brought home Olympic glory at the 2014 Sochi Winter Games and is widely respected for his endurance and connection with the outdoors \u2014 values that Radar Tyres says perfectly reflect its ethos.<\/p>\n

\"\"
Sami Jauhoja\u0308rvi<\/figcaption><\/figure>\n

As part of the collaboration, Jauhoj\u00e4rvi will represent Radar Tyres in marketing campaigns, digital outreach, and local events, sharing his experiences and supporting the brand\u2019s mission to make premium-quality tyres more accessible.<\/p>\n

Radar Tyres offers products for a wide range of terrains and weather conditions, including summer, all-season, winter, and ice tyres.<\/p>\n

The brand says it sees this partnership with Jauhoj\u00e4rvi as a natural alignment of shared ideals as it looks to strengthen its presence across Europe.<\/p>\n

\u201cWe\u2019re excited to welcome Sami to the Radar family,\u201d said G.S. Sareen, founder and CEO of Omni United. \u201cSami\u2019s authenticity, credibility, and strong connection with his audience make him an ideal partner for us.<\/p>\n

“He embodies the spirit of perseverance and performance \u2014 the same qualities we build into every Radar tyre. As we continue to grow our brand across Europe, partnerships like this play a key role in building deeper connections with consumers.”<\/p>\n

“We\u2019re excited to build on this momentum with more such collaborations in the near future,” he added.<\/p>\n

Jauhoj\u00e4rvi said of the partnership: \u201cI am thrilled to represent Radar Tyres, a brand that has a remarkable mission to make premium quality and performance accessible to all and also has deep-rooted values of giving back to society via various initiatives it has undertaken over the years such as supporting breast cancer research.<\/p>\n

\u201dI\u2019m sincerely surprised about the performance and silence of my Radar Tyres and happy to deliver this feedback to all the people.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Radar Tyres, the flagship brand of Omni United and distributed in Ireland by Mileage Tyres, has appointed Olympic gold medallist Sami Jauhoj\u00e4rvi as its official brand ambassador.<\/p>\n","protected":false},"author":104,"featured_media":39737,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,1182],"tags":[868,1183],"class_list":["post-39736","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-radar","tag-mileage-tyres","tag-radar"],"yoast_head":"\nRadar Tyres names Olympic gold medallist as brand ambassador - TyreTrade.ie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tyretrade.ie\/index.php\/radar-tyres-names-olympic-gold-medallist-as-brand-ambassador\/39736\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Radar Tyres names Olympic gold medallist as brand ambassador - 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