{"id":39574,"date":"2025-06-11T15:17:20","date_gmt":"2025-06-11T14:17:20","guid":{"rendered":"http:\/\/www.tyretrade.ie\/?p=39574"},"modified":"2025-06-11T15:17:20","modified_gmt":"2025-06-11T14:17:20","slug":"pirelli-technology-used-to-monitor-state-of-italian-roads","status":"publish","type":"post","link":"https:\/\/www.tyretrade.ie\/index.php\/pirelli-technology-used-to-monitor-state-of-italian-roads\/39574","title":{"rendered":"Pirelli technology used to monitor state of Italian roads"},"content":{"rendered":"<p>Pirelli has teamed up with the Apulia regional government in Italy to launch a pilot project aimed at monitoring the road network in the region using tyres.<!--more--><\/p>\n<p>Pirelli&#8217;s Cyber Tyre hardware and software will process visual data to be collected by Univrses technology through cameras installed on board a select number of cars, which will be then used to analyse the state of health of Apulian roads.<\/p>\n<p>It will be the first road monitoring system in the world capable of unifying data collected by the tyres, according to Pirelli.<\/p>\n<p>Pirelli says its Cyber Tyre hardware and software system can collect and process through innovative algorithms information that arrives through sensors placed in the inner part of the tread, analysing factors like the roughness and irregularity of the asphalt.<\/p>\n<p>The Univrses technology, instead, through cameras, enables the monitoring of the roads and signage both horizontal and vertical.<\/p>\n<p>For this pilot project with the Apulia Region, Pirelli has combined two technologies starting from the functionalities of the Cyber Tyre and augmenting them with the visual sensors of Univrses to supply an integrated service to deliver quicker and more efficient road maintenance &#8211; thus improving road safety.<\/p>\n<p>The cyber-service vehicles of the Apulia Region, fitted with the combined system, will send to a cloud the data to map the road network, which, once processed, will be viewable by the region through digital dashboards.<\/p>\n<p>The region will therefore have access to the data collected during the pilot phase. The first cars of the fleet will be active from July 2025.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pirelli has teamed up with the Apulia regional government in Italy to launch a pilot project aimed at monitoring the road network in the region using tyres.<\/p>\n","protected":false},"author":104,"featured_media":39575,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,33],"tags":[783],"class_list":["post-39574","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-pirelli","tag-pirelli"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pirelli technology used to monitor state of Italian roads - TyreTrade.ie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tyretrade.ie\/index.php\/pirelli-technology-used-to-monitor-state-of-italian-roads\/39574\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pirelli technology used to monitor state of Italian roads - TyreTrade.ie\" \/>\n<meta property=\"og:description\" content=\"Pirelli has teamed up with the Apulia regional government in Italy to launch a pilot project aimed at monitoring the road network in the region using tyres.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tyretrade.ie\/index.php\/pirelli-technology-used-to-monitor-state-of-italian-roads\/39574\" \/>\n<meta property=\"og:site_name\" content=\"TyreTrade.ie\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-11T14:17:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2025\/06\/094826666-f12ea0a2-96b4-4daf-85b2-5d5b6b0d75e3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Eoin Cuttle\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eoin Cuttle\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/pirelli-technology-used-to-monitor-state-of-italian-roads\/39574#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/pirelli-technology-used-to-monitor-state-of-italian-roads\/39574\"},\"author\":{\"name\":\"Eoin Cuttle\",\"@id\":\"https:\/\/www.tyretrade.ie\/#\/schema\/person\/16f48ea0cc0a931615605574a57df23f\"},\"headline\":\"Pirelli technology used to monitor state of Italian roads\",\"datePublished\":\"2025-06-11T14:17:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/pirelli-technology-used-to-monitor-state-of-italian-roads\/39574\"},\"wordCount\":265,\"publisher\":{\"@id\":\"https:\/\/www.tyretrade.ie\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/pirelli-technology-used-to-monitor-state-of-italian-roads\/39574#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2025\/06\/094826666-f12ea0a2-96b4-4daf-85b2-5d5b6b0d75e3.jpg\",\"keywords\":[\"Pirelli\"],\"articleSection\":[\"News\",\"Pirelli\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/pirelli-technology-used-to-monitor-state-of-italian-roads\/39574\",\"url\":\"https:\/\/www.tyretrade.ie\/index.php\/pirelli-technology-used-to-monitor-state-of-italian-roads\/39574\",\"name\":\"Pirelli technology used to monitor state of Italian roads - TyreTrade.ie\",\"isPartOf\":{\"@id\":\"https:\/\/www.tyretrade.ie\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/pirelli-technology-used-to-monitor-state-of-italian-roads\/39574#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/pirelli-technology-used-to-monitor-state-of-italian-roads\/39574#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2025\/06\/094826666-f12ea0a2-96b4-4daf-85b2-5d5b6b0d75e3.jpg\",\"datePublished\":\"2025-06-11T14:17:20+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/pirelli-technology-used-to-monitor-state-of-italian-roads\/39574#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.tyretrade.ie\/index.php\/pirelli-technology-used-to-monitor-state-of-italian-roads\/39574\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/pirelli-technology-used-to-monitor-state-of-italian-roads\/39574#primaryimage\",\"url\":\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2025\/06\/094826666-f12ea0a2-96b4-4daf-85b2-5d5b6b0d75e3.jpg\",\"contentUrl\":\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2025\/06\/094826666-f12ea0a2-96b4-4daf-85b2-5d5b6b0d75e3.jpg\",\"width\":1000,\"height\":1000},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/pirelli-technology-used-to-monitor-state-of-italian-roads\/39574#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.tyretrade.ie\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pirelli technology used to monitor state of Italian roads\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.tyretrade.ie\/#website\",\"url\":\"https:\/\/www.tyretrade.ie\/\",\"name\":\"TyreTrade.ie\",\"description\":\"Ireland&#039;s Publication for the Tyre &amp; associated Industries\",\"publisher\":{\"@id\":\"https:\/\/www.tyretrade.ie\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.tyretrade.ie\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.tyretrade.ie\/#organization\",\"name\":\"TyreTrade.ie\",\"url\":\"https:\/\/www.tyretrade.ie\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.tyretrade.ie\/#\/schema\/logo\/image\/\",\"url\":\"http:\/\/www.tyretrade.ie\/wp-content\/uploads\/2014\/02\/www.tyretrade.jpg\",\"contentUrl\":\"http:\/\/www.tyretrade.ie\/wp-content\/uploads\/2014\/02\/www.tyretrade.jpg\",\"width\":615,\"height\":300,\"caption\":\"TyreTrade.ie\"},\"image\":{\"@id\":\"https:\/\/www.tyretrade.ie\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.tyretrade.ie\/#\/schema\/person\/16f48ea0cc0a931615605574a57df23f\",\"name\":\"Eoin Cuttle\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.tyretrade.ie\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/72cef08f9d091509671600c5533b9abc7f6fa60c397939a1fd96da0e777509d3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/72cef08f9d091509671600c5533b9abc7f6fa60c397939a1fd96da0e777509d3?s=96&d=mm&r=g\",\"caption\":\"Eoin Cuttle\"},\"url\":\"https:\/\/www.tyretrade.ie\/index.php\/author\/eoin-cuttle\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Pirelli technology used to monitor state of Italian roads - TyreTrade.ie","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.tyretrade.ie\/index.php\/pirelli-technology-used-to-monitor-state-of-italian-roads\/39574","og_locale":"en_US","og_type":"article","og_title":"Pirelli technology used to monitor state of Italian roads - TyreTrade.ie","og_description":"Pirelli has teamed up with the Apulia regional government in Italy to launch a pilot project aimed at monitoring the road network in the region using tyres.","og_url":"https:\/\/www.tyretrade.ie\/index.php\/pirelli-technology-used-to-monitor-state-of-italian-roads\/39574","og_site_name":"TyreTrade.ie","article_published_time":"2025-06-11T14:17:20+00:00","og_image":[{"width":1000,"height":1000,"url":"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2025\/06\/094826666-f12ea0a2-96b4-4daf-85b2-5d5b6b0d75e3.jpg","type":"image\/jpeg"}],"author":"Eoin Cuttle","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Eoin Cuttle","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.tyretrade.ie\/index.php\/pirelli-technology-used-to-monitor-state-of-italian-roads\/39574#article","isPartOf":{"@id":"https:\/\/www.tyretrade.ie\/index.php\/pirelli-technology-used-to-monitor-state-of-italian-roads\/39574"},"author":{"name":"Eoin Cuttle","@id":"https:\/\/www.tyretrade.ie\/#\/schema\/person\/16f48ea0cc0a931615605574a57df23f"},"headline":"Pirelli technology used to monitor state of Italian roads","datePublished":"2025-06-11T14:17:20+00:00","mainEntityOfPage":{"@id":"https:\/\/www.tyretrade.ie\/index.php\/pirelli-technology-used-to-monitor-state-of-italian-roads\/39574"},"wordCount":265,"publisher":{"@id":"https:\/\/www.tyretrade.ie\/#organization"},"image":{"@id":"https:\/\/www.tyretrade.ie\/index.php\/pirelli-technology-used-to-monitor-state-of-italian-roads\/39574#primaryimage"},"thumbnailUrl":"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2025\/06\/094826666-f12ea0a2-96b4-4daf-85b2-5d5b6b0d75e3.jpg","keywords":["Pirelli"],"articleSection":["News","Pirelli"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.tyretrade.ie\/index.php\/pirelli-technology-used-to-monitor-state-of-italian-roads\/39574","url":"https:\/\/www.tyretrade.ie\/index.php\/pirelli-technology-used-to-monitor-state-of-italian-roads\/39574","name":"Pirelli technology used to monitor state of Italian roads - TyreTrade.ie","isPartOf":{"@id":"https:\/\/www.tyretrade.ie\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.tyretrade.ie\/index.php\/pirelli-technology-used-to-monitor-state-of-italian-roads\/39574#primaryimage"},"image":{"@id":"https:\/\/www.tyretrade.ie\/index.php\/pirelli-technology-used-to-monitor-state-of-italian-roads\/39574#primaryimage"},"thumbnailUrl":"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2025\/06\/094826666-f12ea0a2-96b4-4daf-85b2-5d5b6b0d75e3.jpg","datePublished":"2025-06-11T14:17:20+00:00","breadcrumb":{"@id":"https:\/\/www.tyretrade.ie\/index.php\/pirelli-technology-used-to-monitor-state-of-italian-roads\/39574#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.tyretrade.ie\/index.php\/pirelli-technology-used-to-monitor-state-of-italian-roads\/39574"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.tyretrade.ie\/index.php\/pirelli-technology-used-to-monitor-state-of-italian-roads\/39574#primaryimage","url":"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2025\/06\/094826666-f12ea0a2-96b4-4daf-85b2-5d5b6b0d75e3.jpg","contentUrl":"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2025\/06\/094826666-f12ea0a2-96b4-4daf-85b2-5d5b6b0d75e3.jpg","width":1000,"height":1000},{"@type":"BreadcrumbList","@id":"https:\/\/www.tyretrade.ie\/index.php\/pirelli-technology-used-to-monitor-state-of-italian-roads\/39574#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.tyretrade.ie\/"},{"@type":"ListItem","position":2,"name":"Pirelli technology used to monitor state of Italian roads"}]},{"@type":"WebSite","@id":"https:\/\/www.tyretrade.ie\/#website","url":"https:\/\/www.tyretrade.ie\/","name":"TyreTrade.ie","description":"Ireland&#039;s Publication for the Tyre &amp; associated Industries","publisher":{"@id":"https:\/\/www.tyretrade.ie\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.tyretrade.ie\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.tyretrade.ie\/#organization","name":"TyreTrade.ie","url":"https:\/\/www.tyretrade.ie\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.tyretrade.ie\/#\/schema\/logo\/image\/","url":"http:\/\/www.tyretrade.ie\/wp-content\/uploads\/2014\/02\/www.tyretrade.jpg","contentUrl":"http:\/\/www.tyretrade.ie\/wp-content\/uploads\/2014\/02\/www.tyretrade.jpg","width":615,"height":300,"caption":"TyreTrade.ie"},"image":{"@id":"https:\/\/www.tyretrade.ie\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.tyretrade.ie\/#\/schema\/person\/16f48ea0cc0a931615605574a57df23f","name":"Eoin Cuttle","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.tyretrade.ie\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/72cef08f9d091509671600c5533b9abc7f6fa60c397939a1fd96da0e777509d3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/72cef08f9d091509671600c5533b9abc7f6fa60c397939a1fd96da0e777509d3?s=96&d=mm&r=g","caption":"Eoin Cuttle"},"url":"https:\/\/www.tyretrade.ie\/index.php\/author\/eoin-cuttle"}]}},"_links":{"self":[{"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/posts\/39574","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/users\/104"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/comments?post=39574"}],"version-history":[{"count":1,"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/posts\/39574\/revisions"}],"predecessor-version":[{"id":39576,"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/posts\/39574\/revisions\/39576"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/media\/39575"}],"wp:attachment":[{"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/media?parent=39574"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/categories?post=39574"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/tags?post=39574"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}