{"id":39349,"date":"2025-05-07T09:32:58","date_gmt":"2025-05-07T08:32:58","guid":{"rendered":"http:\/\/www.tyretrade.ie\/?p=39349"},"modified":"2025-05-07T12:52:28","modified_gmt":"2025-05-07T11:52:28","slug":"avon-tyres-launches-new-brand-identity","status":"publish","type":"post","link":"https:\/\/www.tyretrade.ie\/index.php\/avon-tyres-launches-new-brand-identity\/39349","title":{"rendered":"Avon Tyres launches new brand identity"},"content":{"rendered":"<p>Avon Tyres has launched a new brand identity in an effort to make its motorcycle tyres offering stand out amongst the Goodyear family of brands, which includes Dunlop Motorcycle Tyres.<!--more--><\/p>\n<p>According to Avon Tyres, the new brand identity draws on the brand\u2019s heritage that goes back to 1904, staying true to the company&#8217;s &#8220;independent spirit&#8221;.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-39350\" src=\"http:\/\/www.tyretrade.ie\/wp-content\/uploads\/2025\/05\/AvonMadeToBeDifferent-9900000000079e3c.png\" alt=\"\" width=\"900\" height=\"642\" srcset=\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2025\/05\/AvonMadeToBeDifferent-9900000000079e3c.png 900w, https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2025\/05\/AvonMadeToBeDifferent-9900000000079e3c-300x214.png 300w, https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2025\/05\/AvonMadeToBeDifferent-9900000000079e3c-768x548.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>Avon Tyres has been at the centre of a major industrial upgrade with the company\u2019s European manufacturing centre benefiting from a significant recent investment. This includes the addition of five state-of-the-art building machines, and an all-new finishing line dedicated to the white walls that characterise the Avon custom range.<\/p>\n<p>This is said to have resulted in a massive increase in production capacity for the Avon brand, higher product quality, in line with Goodyear\u2019s standards, proactive in meeting growing demands and future expansions.<\/p>\n<p>Many previously existing sizes have been re-engineered from the ground up to increase performance, and to comply with strict Goodyear corporate standards and industry regulations.<\/p>\n<p>The Avon product offering complements the Dunlop range to provide a comprehensive offering.<\/p>\n<p>Furthermore, all new Avon products are in the early stages of development, and three Avon product lines will soon be reintegrated in the brand\u2019s product range.<\/p>\n<p>Roberto Finetti, marketing manager motorcycle Europe said: \u201cWe are enthusiastic about launching Avon\u2019s new identity. The brand\u2019s rich maverick heritage is something that riders value and identify with, and we are confident that a product range that combines style, performance and value will encourage more riders to experience Avon tyres.\u201d<\/p>\n<p>The new brand identity has been applied to its and social media channels, and will soon be visible on the updated website, too.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Avon Tyres has launched a new brand identity in an effort to make its motorcycle tyres offering stand out amongst the Goodyear family of brands, which includes Dunlop Motorcycle Tyres.<\/p>\n","protected":false},"author":104,"featured_media":39350,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[360,1],"tags":[804],"class_list":["post-39349","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-avon","category-news","tag-avon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - 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