{"id":39267,"date":"2025-04-23T15:44:19","date_gmt":"2025-04-23T14:44:19","guid":{"rendered":"http:\/\/www.tyretrade.ie\/?p=39267"},"modified":"2025-04-24T11:49:13","modified_gmt":"2025-04-24T10:49:13","slug":"kumho-to-bring-rfid-enabled-tyres-to-market","status":"publish","type":"post","link":"https:\/\/www.tyretrade.ie\/index.php\/kumho-to-bring-rfid-enabled-tyres-to-market\/39267","title":{"rendered":"Kumho to bring RFID-enabled tyres to market"},"content":{"rendered":"<p>Beontag, a global smart tag solutions provider, has partnered with Kumho Tire to embed its RFID-based TireTag into new tyre lines for both commercial and consumer markets.<!--more--><\/p>\n<p>It is claimed that Beontag and Kumho\u2019s RFID-enabled tyres will have the ability to trace the entire life cycle of a tyre, from its origin in one of Kumho Tire\u2019s manufacturing facilities worldwide, all the way through to disposal and recycling.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-39280 alignright\" src=\"http:\/\/www.tyretrade.ie\/wp-content\/uploads\/2025\/04\/Beontag-and-Kumho-Tire-announce-partnership-to-manufacture-RFID-enabled-tires-April-2025-min-1024x1024.jpg\" alt=\"\" width=\"164\" height=\"164\" srcset=\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2025\/04\/Beontag-and-Kumho-Tire-announce-partnership-to-manufacture-RFID-enabled-tires-April-2025-min-1024x1024.jpg 1024w, https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2025\/04\/Beontag-and-Kumho-Tire-announce-partnership-to-manufacture-RFID-enabled-tires-April-2025-min-300x300.jpg 300w, https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2025\/04\/Beontag-and-Kumho-Tire-announce-partnership-to-manufacture-RFID-enabled-tires-April-2025-min-768x768.jpg 768w, https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2025\/04\/Beontag-and-Kumho-Tire-announce-partnership-to-manufacture-RFID-enabled-tires-April-2025-min-1536x1536.jpg 1536w, https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2025\/04\/Beontag-and-Kumho-Tire-announce-partnership-to-manufacture-RFID-enabled-tires-April-2025-min-150x150.jpg 150w, https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2025\/04\/Beontag-and-Kumho-Tire-announce-partnership-to-manufacture-RFID-enabled-tires-April-2025-min.jpg 1600w\" sizes=\"auto, (max-width: 164px) 100vw, 164px\" \/><\/p>\n<p>The RFID-enabled tyres are the result of years of R&amp;D development and months of reliability tests by Beontag and Kumho Tire.<\/p>\n<p>The product is said to be exceptionally durable and reliable, capable of withstanding high temperatures and pressures through years of heavy use.<\/p>\n<p>Additionally, the traceability of the new TireTag-enabled tyres will comply with the upcoming Ecodesign for Sustainable Product Regulations (ESPR), which mandates the need for Digital Product Passports (DPPs) and will come into effect for tyres from 2028-2030.<\/p>\n<p>Jihon Park, assistant manager with Kumho Tire, said: \u201cKumho Tire has been producing RFID-enabled tyres since 2013. Beontag\u2019s technical expertise and collaborative approach were instrumental in helping us meet our rigorous standards and enhance our technology. We look forward to delivering even greater quality and reliability to our customers around the world.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Beontag, a global smart tag solutions provider, has partnered with Kumho Tire to embed its RFID-based TireTag into new tyre lines for both commercial and consumer markets.<\/p>\n","protected":false},"author":104,"featured_media":39280,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[136,1],"tags":[794],"class_list":["post-39267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kumho","category-news","tag-kumho"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kumho to bring RFID-enabled tyres to market - TyreTrade.ie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tyretrade.ie\/index.php\/kumho-to-bring-rfid-enabled-tyres-to-market\/39267\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kumho to bring RFID-enabled tyres to market - 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