{"id":3890,"date":"2013-03-20T15:47:43","date_gmt":"2013-03-20T14:47:43","guid":{"rendered":"http:\/\/www.tyretrade.ie\/?p=3890"},"modified":"2013-03-20T15:47:43","modified_gmt":"2013-03-20T14:47:43","slug":"dunlop-motorsport-trials-innovative-intelligence-chip","status":"publish","type":"post","link":"https:\/\/www.tyretrade.ie\/index.php\/dunlop-motorsport-trials-innovative-intelligence-chip\/3890","title":{"rendered":"Dunlop Motorsport trials innovative intelligence chip"},"content":{"rendered":"<p>Dunlop Motorsport is trialling new electronic intelligence innovation embedded into the tyre of the world\u2019s premier motorcycle racing event \u2013 MotoGP, where Dunlop are the Official tyre partner of the Moto2 and Moto3 championships.<!--more--><\/p>\n<p>The company want to increase the tyres\u2019 intelligence to the point that tyres are feeding back vital real-time information to the rider. Dunlop Motorsport is currently trailling the technology at Circuito de Jerez in Spain.<\/p>\n<p>Dunlop Motorsport has teamed up with MotoGP organisers Dorna Sports and IRTA (International Road Racing Teams Association) with the aim of introducing its award-winning RFID (Radio-Frequency Identification) Technology at the start of the 2014 season.<\/p>\n<p>Dunlop Motorsport has already enjoyed success in global motor sport and truck industries with RFID, including the Dunlop MSA British Touring Car Championship in the UK and the FIA European Truck Racing Championship.<\/p>\n<p>The key element of the RFID technology is a tiny, 1cm chip. The microchip is built into the tyre on the assembly line at Dunlop\u2019s centre of excellence in Birmingham, UK and is programmed with a unique code that identifies the tyre, enabling automatic reading to see the type and size of the tyre as well as its unique identity number.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dunlop Motorsport is trialling new electronic intelligence innovation embedded into the tyre of the world\u2019s premier motorcycle racing event \u2013 MotoGP, where Dunlop are the Official tyre partner of the Moto2 and Moto3 championships.<\/p>\n","protected":false},"author":2,"featured_media":2575,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[92],"tags":[],"class_list":["post-3890","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunlop"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dunlop Motorsport trials innovative intelligence chip - 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