{"id":38875,"date":"2025-02-26T12:55:37","date_gmt":"2025-02-26T11:55:37","guid":{"rendered":"http:\/\/www.tyretrade.ie\/?p=38875"},"modified":"2025-02-26T12:55:37","modified_gmt":"2025-02-26T11:55:37","slug":"modern-tyres-attends-kumho-winter-driving-event","status":"publish","type":"post","link":"https:\/\/www.tyretrade.ie\/index.php\/modern-tyres-attends-kumho-winter-driving-event\/38875","title":{"rendered":"Modern Tyres attends Kumho winter driving event"},"content":{"rendered":"

Kumho Tyre recently hosted a driving event in \u00d6stersund, Sweden, showcasing its upcoming WinterCraft WP52+ tyre.<\/p>\n

Irish distributor Modern Tyres attended the event with over 60 other key European dealers, for a hands-on experience to test the performance of the new winter tyres in real-world conditions.<\/p>\n

\"\"
(Photo: Kumho Tyre)<\/figcaption><\/figure>\n

According to Modern Tyres, the event featured specially prepared tracks on a frozen lake, allowing participants to experience the exceptional handling and braking capabilities on ice and snow.<\/p>\n

Attendees also had the chance to drive vehicles equipped with the WinterCraft ice WI32 and took part in drifting sessions with professional drivers Kevin and Timmy Hansen.<\/p>\n

\"\"
(Photo: Kumho Tyre)<\/figcaption><\/figure>\n

At the event, Kumho Tyre president and CEO, Il-taik Jung, emphasised the company’s commitment to strengthening brand value in Europe through innovative tyre tests and strategic marketing initiatives.<\/p>\n

With an impressive average annual growth of 33 per cent over the past four years, Kumho Tyre says it is dedicated to meeting the needs of quality-conscious consumers.<\/p>\n

Looking ahead to 2025, Kumho Tyre adds that it is determined to solidify its position as a premium brand in the global market.<\/p>\n","protected":false},"excerpt":{"rendered":"

Kumho Tyre recently hosted a driving event in \u00d6stersund, Sweden, showcasing its upcoming WinterCraft WP52+ tyre.<\/p>\n","protected":false},"author":104,"featured_media":38876,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[654,136,1],"tags":[794,587],"class_list":["post-38875","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-irish-news","category-kumho","category-news","tag-kumho","tag-modern-tyres"],"yoast_head":"\nModern Tyres attends Kumho winter driving event - TyreTrade.ie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tyretrade.ie\/index.php\/modern-tyres-attends-kumho-winter-driving-event\/38875\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Modern Tyres attends Kumho winter driving event - 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