![\"\"](\"http:\/\/www.tyretrade.ie\/wp-content\/uploads\/2025\/01\/Farming-Website-Banner-01-min-2-720x360-1.jpg\")
<\/p>\nAlliance, one of the leading tyre brands in the off-highway tyre segment from the Yokohama-ATG group, is celebrating 70 years in the industry.<\/p>\n
To commemorate the occasion, the brand has launched the campaign ‘Always by Your Side’ for customers and partners across the globe, which is set to run throughout 2025.<\/p>\n
The campaign highlights the strong bond that Alliance has with its customers and focuses on how multiple generations of farmers have shown their trust in the products, and have chosen it “as their reliable partner who stands by their side through thick and thin”.<\/p>\n
Kevin Burke Tyres (KBT) was appointed an official distributor for the brand in Ireland in October 2022, and has previously told TyreTrade.ie that it has been onwards and upwards for the partnership ever since.<\/p>\n
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Alliance offers a comprehensive portfolio of tyres with leading technologies like Agriflex Technology, SLT Technology, and ELITE Technology. The brand also offers an extensive range of radial, bias, and solid tyres that are specifically engineered for sectors such as construction, material handling, lawn garden, and turf, etc.<\/p>\n
Angelo Noronha, president and CEO \u2013 Yokohama-ATG, commented: \u201cWe are extremely happy to celebrate 70 glorious years of Alliance in the off-highway tyre segment and are thrilled to launch the ‘Always by Your Side’ campaign globally. It honours the strong \u2018alliances\u2019 we have built and nurtured with our trusted customers and partners over the years.<\/p>\n
\u201cThe campaign also talks about the quality, excellence, and commitment that the Alliance brand offers to its customers. Our extensive on-ground service teams worldwide play a crucial role in keeping this commitment, ensuring we are always there to offer support.”<\/p>\n
KBT, the Galway-based wholesaler, has been in business for over 25 years and has reported that the Alliance range continues to receive \u201cvery positive customer feedback\u201d.<\/p>\n
The company has built a strong reputation for quality, reliability, and customer service and stocks the full range from Alliance Tyres, as well as wheels and tyres for all applications, and is committed to providing the best possible products and services to its customers.<\/p>\n
The company delivers nationwide with its own fleet of trucks. One of the key advantages of working with KBT is its extensive knowledge and experience in the agriculture industry.<\/p>\n
The company says it understands the unique needs and challenges facing farmers and other rural businesses, and is able to provide expert advice and guidance on selecting the right tyres and wheels for different applications.<\/p>\n
Alliance Tyres and KBT are two leading names in the agriculture industry, known for their high-quality tyres, wheels, and customer service. Together, they provide a comprehensive range of products and services to help farmers and other rural businesses maximise their productivity and profitability, while also protecting their valuable machinery and equipment.<\/p>\n
For more information contact Kevin Burke Tyres on 091 845 329.<\/p>\n","protected":false},"excerpt":{"rendered":"
Alliance, one of the leading tyre brands in the off-highway tyre segment from the Yokohama-ATG group, is celebrating 70 years in the industry.<\/p>\n","protected":false},"author":104,"featured_media":38721,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[654,1046,1],"tags":[933,532],"class_list":["post-38720","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-irish-news","category-most-read","category-news","tag-alliance","tag-kevin-burke-tyres"],"yoast_head":"\n