{"id":38601,"date":"2025-01-08T09:20:07","date_gmt":"2025-01-08T08:20:07","guid":{"rendered":"http:\/\/www.tyretrade.ie\/?p=38601"},"modified":"2025-01-08T12:04:14","modified_gmt":"2025-01-08T11:04:14","slug":"nexen-tire-partners-with-sydney-fc","status":"publish","type":"post","link":"https:\/\/www.tyretrade.ie\/index.php\/nexen-tire-partners-with-sydney-fc\/38601","title":{"rendered":"Nexen Tire partners with Sydney FC"},"content":{"rendered":"<p>Nexen Tire has announced a strategic global marketing partnership with Australian football club, Sydney FC.<!--more--><\/p>\n<p>With it, Nexen Tire says it aims to expand its marketing reach beyond Europe and the United States, enhancing brand recognition in the global market.<\/p>\n<p>The Korean tyre maker will sponsor both the men\u2019s and women\u2019s teams, adding that it plans to leverage Sydney FC\u2019s digital platforms to engage fans via social media, newsletters, and targeted advertisements<\/p>\n<p>At home games, Nexen Tire will exhibit its brand logo on LED display boards including advertisements around the goalposts during broadcasts.<\/p>\n<p>Nexen Tire says Australia is a strategically significant market for the company given its high vehicle ownership rates, targeting the demand for high-inch tyres used on pick-ups and SUVs. Nexen Tire established a subsidiary in Australia in 2022, and operates warehouses in key regions to expand sales.<\/p>\n<p>\u201cWe see this partnership with Sydney FC as a crucial step in solidifying Nexen Tire\u2019s presence in the Australian market,\u201d said Travis Kang, Global CEO of Nexen Tire. \u201cWe will continue our efforts to enhance global brand awareness through diverse marketing activities around the world.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-38602 aligncenter\" src=\"http:\/\/www.tyretrade.ie\/wp-content\/uploads\/2025\/01\/686230.png\" alt=\"\" width=\"650\" height=\"434\" srcset=\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2025\/01\/686230.png 4240w, https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2025\/01\/686230-300x200.png 300w, https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2025\/01\/686230-1024x684.png 1024w, https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2025\/01\/686230-120x80.png 120w, https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2025\/01\/686230-768x513.png 768w, https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2025\/01\/686230-1536x1026.png 1536w, https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2025\/01\/686230-2048x1368.png 2048w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nexen Tire has announced a strategic global marketing partnership with Australian football club, Sydney FC.<\/p>\n","protected":false},"author":104,"featured_media":38602,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,633],"tags":[1065],"class_list":["post-38601","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-nexen","tag-nexen"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - 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