{"id":3751,"date":"2013-03-07T15:24:59","date_gmt":"2013-03-07T14:24:59","guid":{"rendered":"http:\/\/www.tyretrade.ie\/?p=3751"},"modified":"2013-03-07T15:34:33","modified_gmt":"2013-03-07T14:34:33","slug":"bridgestone-launches-adrenalin-urban-sporty-tyre-at-geneva","status":"publish","type":"post","link":"https:\/\/www.tyretrade.ie\/index.php\/bridgestone-launches-adrenalin-urban-sporty-tyre-at-geneva\/3751","title":{"rendered":"Bridgestone launches Adrenalin \u2018urban sporty\u2019 tyre at Geneva"},"content":{"rendered":"

Bridgestone staged the European launch of the Potenza Adrenalin RE002 premium sport tyre at the Geneva Motor Show this week.<\/p>\n

True to its name the Adrenalin is urban sporty, offering car enthusiasts a daily driving sensation with sharp steering response and exhilarating sporty handling.<\/p>\n

Jos\u00e9-Enrique Gonzalez, Director Consumer Marketing & Sales Support of Bridgestone Europe explains: \u201cWith Potenza Adrenalin RE002 we are offering driver satisfaction to new Bridgestone consumers. We are targeting car enthusiasts who love a sporty feel and want an exciting everyday alternative to touring tyres.\u201d<\/p>\n

In Bridgestone\u2019s premium sport line-up, the Potenza S001 remains the flagship product for high-performance and luxury cars. Designed for both original equipment and replacement markets, the S001 has a perfectly balanced wet-oriented performance.<\/p>\n

The Potenza Adrenalin RE002 in contrast is a pure sport tyre for the replacement market and available at a competitive price in comparison to the S001.<\/p>\n

\u201cAdrenalin targets a mindset: whether the driver owns a city car, tuned car, two-seat roadster or standard saloon, Adrenalin promises a daily driving sensation with razor-sharp steering response and precision handling on the urban circuit\u201d says Jos\u00e9-Enrique Gonzalez.<\/p>\n

\"Gert
Gert Meylemans, Senior Manager, European Communications Office, Bridgestone Europe.<\/figcaption><\/figure>\n

For dry handling and sheer driving fun, the tread design boasts large, stiff outer blocks with a 3D connection between shoulder and adjacent rib, giving the tyre sharp responsive turn-in and exhilarating cornering ability. Road grip and sporty manoeuvring with a direct handling feel are enhanced by the wide offset rib design with grooved edge and waved centre block.<\/p>\n

The Adrenalin will provide drivers with all the wet security they need in European weather conditions. For this, Bridgestone has applied its new \u201cpulse\u201d groove and deflector technology: it breaks the water film faster in front of the footprint and deflects it away from under the tyre, increasing resistance to hydroplaning.<\/p>\n

Adrenalin also looks the part. Its all-action asymmetric pattern grabs enthusiasts\u2019 attention and the high-visibility sidewall embossing adds a sporty punch.<\/p>\n

The Potenza Adrenalin RE002 will be progressively available across Europe in 15- to 18-inch sizes, 60 to 40 series, from February 2013.<\/p>\n

Caption:
\nGert Meylemans, Senior Manager, European Communications Office, Bridgestone Europe.<\/p>\n","protected":false},"excerpt":{"rendered":"

Bridgestone staged the European launch of the Potenza Adrenalin RE002 premium sport tyre at the Geneva Motor Show this week. True to its name the Adrenalin is urban sporty, offering car enthusiasts a daily driving sensation with sharp steering response and exhilarating sporty handling. Jos\u00e9-Enrique Gonzalez, Director Consumer Marketing & Sales Support of Bridgestone Europe […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-3751","post","type-post","status-publish","format-standard","hentry","category-bridgestone"],"yoast_head":"\nBridgestone launches Adrenalin \u2018urban sporty\u2019 tyre at Geneva - TyreTrade.ie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tyretrade.ie\/index.php\/bridgestone-launches-adrenalin-urban-sporty-tyre-at-geneva\/3751\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bridgestone launches Adrenalin \u2018urban sporty\u2019 tyre at Geneva - TyreTrade.ie\" \/>\n<meta property=\"og:description\" content=\"Bridgestone staged the European launch of the Potenza Adrenalin RE002 premium sport tyre at the Geneva Motor Show this week. 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