{"id":37285,"date":"2024-06-18T09:36:27","date_gmt":"2024-06-18T08:36:27","guid":{"rendered":"http:\/\/www.tyretrade.ie\/?p=37285"},"modified":"2024-06-19T11:48:42","modified_gmt":"2024-06-19T10:48:42","slug":"kumho-bringing-pcr-tech-to-suv-market","status":"publish","type":"post","link":"https:\/\/www.tyretrade.ie\/index.php\/kumho-bringing-pcr-tech-to-suv-market\/37285","title":{"rendered":"Kumho bringing PCR tech to SUV market"},"content":{"rendered":"<p>The rise and rise of the SUV has been the dominant feature of the European car market in recent years, which has inevitably had a fundamental effect on Kumho\u2019s related tyre range, as confirmed by the recent upgrades to the company\u2019s SUV\/4&#215;4 line-up.<!--more--><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-37286 aligncenter\" src=\"http:\/\/www.tyretrade.ie\/wp-content\/uploads\/2024\/06\/221025_\uae08\ud638\ud0c0\uc774\uc5b4-\ub85c\ub4dc\ubca4\ucc98-AT52_C-scaled.jpg\" alt=\"\" width=\"909\" height=\"930\" srcset=\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2024\/06\/221025_\uae08\ud638\ud0c0\uc774\uc5b4-\ub85c\ub4dc\ubca4\ucc98-AT52_C-scaled.jpg 2502w, https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2024\/06\/221025_\uae08\ud638\ud0c0\uc774\uc5b4-\ub85c\ub4dc\ubca4\ucc98-AT52_C-293x300.jpg 293w, https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2024\/06\/221025_\uae08\ud638\ud0c0\uc774\uc5b4-\ub85c\ub4dc\ubca4\ucc98-AT52_C-1001x1024.jpg 1001w, https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2024\/06\/221025_\uae08\ud638\ud0c0\uc774\uc5b4-\ub85c\ub4dc\ubca4\ucc98-AT52_C-768x786.jpg 768w, https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2024\/06\/221025_\uae08\ud638\ud0c0\uc774\uc5b4-\ub85c\ub4dc\ubca4\ucc98-AT52_C-1501x1536.jpg 1501w, https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2024\/06\/221025_\uae08\ud638\ud0c0\uc774\uc5b4-\ub85c\ub4dc\ubca4\ucc98-AT52_C-2002x2048.jpg 2002w\" sizes=\"auto, (max-width: 909px) 100vw, 909px\" \/><\/p>\n<p><strong>Ecsta PS71 SUV<\/strong><br \/>\nKumho\u2019s new SUV flagship product has been specially developed for the powerful SUV models offered by the likes of Land Rover, BMW and Audi. Its pattern is closely related to that of the company\u2019s much-praised Ecsta PS71 high-performance passenger car tyre, and features the High Dispersible Micro Silica (HDMS) and fifth generation Solution Styrene-Butadiene Rubber (S-SBR) that have been so effectively employed for the passenger car tyre\u2019s tread compound. The pattern\u2019s handling on both dry and wet roads and the sporty and precise steering that also results have been much praised by consumers and professional testers alike.<\/p>\n<p>The SUV version of the Ecsta PS71 is currently available in some 53 sizes including several in the increasingly popular 21 and 22-inch bracket, with more due later this year. Progressively succeeding Kumho\u2019s current mainstream on-road 4&#215;4 product, the Crugen HP91, the new pattern meets the ever increasing demand for general use 4x4s to ride and perform like their passenger car counterparts.<\/p>\n<p><strong>Crugen HP71<\/strong><br \/>\nThe recipient of a Red Dot design award in 2017, the HP71 is aimed squarely at the mid-sized line-up of SUVs. Its symmetrical tread pattern features four circumferential grooves for optimum water displacement, reinforced shoulders for strong cut and chip resistance, and a zig-zag solid centre rib for maximum stability. It also boasts an impressive degree of traction and low noise output. HP71 is currently available in some 20 sizes for rims from 16 to 20 inches in diameter and a mix of H and V speed ratings.<\/p>\n<p><strong>Road Venture AT52<\/strong><br \/>\nThe AT52 has been specifically designed for fitment to SUVs and pick-up trucks. It is Kumho\u2019s first major European all-terrain offering for some years and comes with 3PMSF certification. AT52\u2019s notable features include multi-angle sipes and zig-zag grooves for all-season and snow traction, rugged shoulder blocks with saw-tooth style edges for off-road driving, rugged side-biters for added protection from punctures, and a cut and chip resistant compound that\u2019s moulded into the symmetric tread pattern in order to resist irregular wear. Some 20 R, S and T rated sizes to fit wheels from 16 to 20 inches in diameter are now available. Over time, it is planned to extend the range to a total of more than 50 sizes.<\/p>\n<p><strong>Road Venture MT51<\/strong><br \/>\nThe mud terrain MT51 provides the perfect combination of balanced on\/off road driving and excellent off-road traction, while the braking performance is equally impressive on surfaces as diverse as tarmac and gravel. The stiff sidewall construction minimises punctures, while notable shoulder notching maximises the tyre\u2019s rock crawling performance. The eye-catching sidewall livery conjures up images of the type of heavy plant MT51-shod vehicles may well rub shoulders with from time to time. It is currently available in 15 popular sizes to fit rims of 15 to 18 inches in diameter.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The rise and rise of the SUV has been the dominant feature of the European car market in recent years, which has inevitably had a fundamental effect on Kumho\u2019s related tyre range, as confirmed by the recent upgrades to the company\u2019s SUV\/4&#215;4 line-up.<\/p>\n","protected":false},"author":105,"featured_media":37286,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[136,1],"tags":[794],"class_list":["post-37285","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kumho","category-news","tag-kumho"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kumho bringing PCR tech to SUV market - TyreTrade.ie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tyretrade.ie\/index.php\/kumho-bringing-pcr-tech-to-suv-market\/37285\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kumho bringing PCR tech to SUV market - TyreTrade.ie\" \/>\n<meta property=\"og:description\" content=\"The rise and rise of the SUV has been the dominant feature of the European car market in recent years, which has inevitably had a fundamental effect on Kumho\u2019s related tyre range, as confirmed by the recent upgrades to the company\u2019s SUV\/4&#215;4 line-up.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tyretrade.ie\/index.php\/kumho-bringing-pcr-tech-to-suv-market\/37285\" \/>\n<meta property=\"og:site_name\" content=\"TyreTrade.ie\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-18T08:36:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-19T10:48:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2024\/06\/221025_\uae08\ud638\ud0c0\uc774\uc5b4-\ub85c\ub4dc\ubca4\ucc98-AT52_C-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2502\" \/>\n\t<meta property=\"og:image:height\" content=\"2560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"James Dixon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"James Dixon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/kumho-bringing-pcr-tech-to-suv-market\/37285#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/kumho-bringing-pcr-tech-to-suv-market\/37285\"},\"author\":{\"name\":\"James Dixon\",\"@id\":\"https:\/\/www.tyretrade.ie\/#\/schema\/person\/abfb0e317d6242bb22fe0e215f4c62b6\"},\"headline\":\"Kumho bringing PCR tech to SUV market\",\"datePublished\":\"2024-06-18T08:36:27+00:00\",\"dateModified\":\"2024-06-19T10:48:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/kumho-bringing-pcr-tech-to-suv-market\/37285\"},\"wordCount\":518,\"publisher\":{\"@id\":\"https:\/\/www.tyretrade.ie\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/kumho-bringing-pcr-tech-to-suv-market\/37285#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2024\/06\/221025_\uae08\ud638\ud0c0\uc774\uc5b4-\ub85c\ub4dc\ubca4\ucc98-AT52_C-scaled.jpg\",\"keywords\":[\"Kumho\"],\"articleSection\":[\"Kumho\",\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/kumho-bringing-pcr-tech-to-suv-market\/37285\",\"url\":\"https:\/\/www.tyretrade.ie\/index.php\/kumho-bringing-pcr-tech-to-suv-market\/37285\",\"name\":\"Kumho bringing PCR tech to SUV market - 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