![\"\"](\"http:\/\/www.tyretrade.ie\/wp-content\/uploads\/2024\/05\/KumhoDrivingExperience3.jpg\")
<\/p>\nKumho Tire hosted a Driving Experience Event at the Vairano Circuit near Milan, Italy on Sunday, 21st April, providing European customers with an opportunity to get a taste of the performance of products from the Seoul-based tyre maker.<\/p>\n
The event was attended by Kumho executives including President & CEO Jung Il-taik, Head of Sales Division Lim Seung-bin, Head of European Sales Division Tony Gangseung Lee, Head of R&D Division Cho Man-sik, and Vice President of Global Marketing John Janghyuk Yoon.<\/p>\n
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The event was held to promote closer communication and collaboration between Kumho Tire and its European customers. Kumho has enjoyed consistent growth in Europe over the last five years, with an annual sales growth of more than 20 per cent on average. <\/p>\n
In particular, the company recorded a sizeable 44 per cent growth last year. This rise in sales was driven by research and development strategies tailored to the European market. <\/p>\n
Recently, it received excellent scores in tyre performance tests conducted by German auto magazines ADAC Motorwelt and Auto Bild, demonstrating its best-in-industry technological capabilities.<\/p>\n
In addition, Kumho Tire invited business partners and consumers to a match between AC Milan, with which the company signed a premium partnership last year, and Inter Milan.<\/p>\n
\u201cKumho Tire has been growing over the last few years. This year, we have set the biggest-ever sales target in our history at KRW 4,560 billion and we plan to focus on improving our profitability through both quantitative and qualitative growth,\u201d said President & CEO Jung Il-taik, \u201cWe will continue to leverage our differentiated technological prowess and superb quality to create the best driving experience for users.\u201d<\/p>\n
\u201cThe idea behind the event was to offer our European business partners an opportunity to experience first-hand the brilliant performance of our products,\u201d said head of European Sales Division Tony Gangseung Lee, \u201cOur technological expertise has been recognised in Europe and we are striving to expand our sales network through personalised promotion, sales, and marketing campaigns and lead the creation of markets for the future.\u201d<\/p>\n
Kumho Tire has signed official global partnership agreements with several big name football clubs in Europe, including AC Milan, Tottenham Hotspur, Bayer 04 Leverkusen, FK Mlad\u00e1 Boleslav and BSC Young Boys. <\/p>\n
It is also an official sponsor of the NBA and NBA G leagues in North America. It has been expanding its investments and marketing activities to get closer to customers around the world as part of a bid to reinforce its position as a premium brand.<\/p>\n","protected":false},"excerpt":{"rendered":"
Kumho Tire hosted a Driving Experience Event at the Vairano Circuit near Milan, Italy on Sunday, 21st April, providing European customers with an opportunity to get a taste of the performance of products from the Seoul-based tyre maker.<\/p>\n","protected":false},"author":104,"featured_media":36997,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[136,1],"tags":[794],"class_list":["post-36996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kumho","category-news","tag-kumho"],"yoast_head":"\n