{"id":35536,"date":"2023-09-21T12:42:20","date_gmt":"2023-09-21T11:42:20","guid":{"rendered":"http:\/\/www.tyretrade.ie\/?p=35536"},"modified":"2023-09-26T12:47:46","modified_gmt":"2023-09-26T11:47:46","slug":"hankook-launches-ion-campaign-with-short-video","status":"publish","type":"post","link":"https:\/\/www.tyretrade.ie\/index.php\/hankook-launches-ion-campaign-with-short-video\/35536","title":{"rendered":"Hankook launches iON campaign with short video"},"content":{"rendered":"<p>Hankook launched its new iON tyre family last year, aimed specifically at the needs of electric vehicles. However, the company is still often faced with the question of why EVs need specially developed tyres.<!--more--><\/p>\n<p>The social media campaign \u201cBad Day\u201d answers this question in a unique way, by showing a deer navigating countless obstacles only to end up jumping onto the road right into the path of a moving car.<\/p>\n<p>The braking performance of the Hankook iON evo prevents an unpleasant outcome for the deer and the vehicle passengers by bringing the vehicle to a stop in the shortest time.<\/p>\n<p><iframe loading=\"lazy\" title=\"\u201cBad Day\u201d - A tale by Hankook Tire\" width=\"678\" height=\"381\" src=\"https:\/\/www.youtube.com\/embed\/5aLUCNKXLgk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p>\u201cOur intention with the Bad Day campaign on social media is to show that our new iON products are the right choice for electric vehicles, as evidenced by their properties,\u201d says Felix Kinzer, director corporate communications Europe and CIS at Hankook Tire Europe.<\/p>\n<p>&#8220;Only recently, the iON evo was named the winner of the big Auto Bild &#8216;Reifencheck&#8217; tyre test based on its top performance and excellent safety characteristics.&#8221;<\/p>\n<p>Sean Cusack, general manager at Tractamotors Tyres explained: \u201cWith its iON tyres, Hankook wants to make a decisive contribution from a tyre choice perspective to advancing the mobility transition towards emission-free vehicles.<\/p>\n<p>&#8220;Characteristics of the new tyre development include further reduced rolling resistance, particularly low-noise rolling behaviour and high resilience. Compared to conventional tyres, this means more range per battery charge, maximum safety and a better driving experience for EV drivers.<\/p>\n<p>&#8220;In addition, the new Hankook iON products are particularly designed for the immediately available high torque produced by powerful electric vehicles.\u201d<\/p>\n<p>Derek Hill, general manager at TyreCall NI continued: \u201cThe campaign was brought to life through the collaboration of Hankook and McCann New York as well as their partners RECH x Fried and Okean. The music was composed by Mr. Pink Music.<\/p>\n<p>&#8220;Titled Bad Day, the campaign will be showcased across digital and social media channels. In April, it was also submitted to the Cannes Lions International Festival of Creativity 2023.\u201d<\/p>\n<p>For more information on the award winning Hankook tyre range contact Tractamotors Tyres on +353 49 437 5900 or TyreCall NI on +44 28 94469882.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hankook launched its new iON tyre family last year, aimed specifically at the needs of electric vehicles. However, the company is still often faced with the question of why EVs need specially developed tyres.<\/p>\n","protected":false},"author":3,"featured_media":35537,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63,654,1],"tags":[],"class_list":["post-35536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hankook","category-irish-news","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hankook launches iON campaign with short video - TyreTrade.ie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tyretrade.ie\/index.php\/hankook-launches-ion-campaign-with-short-video\/35536\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hankook launches iON campaign with short video - TyreTrade.ie\" \/>\n<meta property=\"og:description\" content=\"Hankook launched its new iON tyre family last year, aimed specifically at the needs of electric vehicles. 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